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  1. How Connected TV Works
  2. Connected TV Ad Experience
  3. Measuring Connected TV

Connected TV

Television has gone digital, and it’s time to start advertising like it. Let’s take a look at what can help elevate your campaigns to Living Room Quality™ advertising.

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40 Million More Americans Stream Connected TV in Past Two Years

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Streaming Connected TV has become the new normal for viewers watching television, and advertisers would do well to follow suit.

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Connected TV Viewers Are Generally Young And Affluent

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86% of millennials and Gen Zers watch their favorite programming on Connected TV, and not only are they younger, they’re affluent and college educated.

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Viewers Watch More of Connected TV Ads

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Viewers watch an average of 26 seconds of 30 second spots, suggesting viewers are more engaged with ads streamed on Connected TV.

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Viewers’ Favorite Shows Are On Connected TV

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When it comes to streaming TV, there's no quality gap in terms of content. 86% of millennial and Gen Z viewers watch their favorite shows on Connected TV.

The Latest Connected TV News

Your destination for the latest stats, insights, and trends. Get it in your inbox every week.

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Connected TV is the Fastest Growing Ad Channel

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Connected TV advertising is becoming more of a mainstay in advertisers' budgets, transforming it into the fastest growing ad segment of 2019.

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Cord Cutting Continues Upward Trajectory

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Over 53 million people have cut the cord so far, and another 16+ million may join them in the next three months alone.