Connected TV

Television has gone digital, and it’s time to start advertising like it. Let’s take a look at what can help elevate your campaigns to Living Room Quality™ advertising.

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“King of Streaming Analysis” Weighs in on Disney+, Hulu Numbers

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Disney+ doubling their subscriber numbers is good news for streaming, but SteelHouse CEO Mark Douglas sees an even bigger story with Hulu's numbers.

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How Connected TV Complements Super Bowl Strategy

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Mark Douglas weighs in on Super Bowl commercials, which ones were most effective, and how Connected TV compliments advertisers' big Super Bowl ad push.

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Connected TV Viewers Prefer Ads Over Higher Costs

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Connected TV viewers say they would rather watch ads than pay high subscription prices, and Netflix’s latest subscriber numbers may be evidence of that.

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SteelHouse’s Mark Douglas Confident in Netflix’s Continued Strength

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"Apple is a definite loser right now" when it comes to the streaming wars, says SteelHouse CEO Mark Douglas.

The Latest Connected TV News

Your destination for the latest stats, insights, and trends. Get it in your inbox every week.

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Connected TV Ads Drive Incremental In-Store Traffic

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According to a survey of experts, Connected TV campaigns drive web traffic, build awareness, and even increase foot traffic at brick and mortar locations

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Connected TV Ad Revenues to Climb Aggressively

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Continual increases in ad revenue means more marketers are turning to Connected TV as a reliable ad channel, and that speaks to its performance potential.