Connected TV Advertising News, Research, & More - SteelHouse

Connected TV

Television has gone digital, and it’s time to start advertising like it. Let’s take a look at what can help elevate your campaigns to Living Room Quality™ advertising.

5 Min Read

Marketers Say Targeting is Top CTV Benefit

5 Min Read

Marketers and agencies report targeting to be the top benefit of Connected TV, followed by measurement, optimization, and cross-device capabilities.

5 Min Read

Pay TV Sees Biggest Drop Since 2010 | CTV News Roundup

5 Min Read

According to new research 2018 saw the biggest drop in total pay TV subscribers since 2010, when cord cutting first became a major trend.

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50% of Netflix Users Wouldn’t Mind Ads

5 Min Read

A recent poll showed half of Netflix users would be open to ads if it meant a lower price point for the subscription service.

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Viewers Choose Multiple CTV Services

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As more Connected TV services enter the market, the more viewers are splitting their time among them — what does this mean for advertisers?

The Latest Connected TV News

Your destination for the latest stats, insights, and trends. Get it in your inbox every week.

4 Min Read

Connected TV Ads Turn Televisions into Conversion Machines

4 Min Read

If performance marketers want to generate measurable ROI from ads running on television screens, they need to look to Connected TV advertising.

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Americans Watch Billions of Hours of Connected TV

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Viewers are spending more time streaming TV and that's good for publishers and advertisers thanks to Connected TV’s ability to reach hard to find audiences.