SteelHouse launches dedicated optimization for streaming television ads

Connected TV

Television has gone digital, and it’s time to start advertising like it. Let’s take a look at what can help elevate your campaigns to Living Room Quality™ advertising.

10 Min Read

SteelHouse Verified Visits Versus Last-Click Attribution

10 Min Read

We take a look at last-click attribution, the most commonly used attribution model, and see how it differs, and falls short from SteelHouse Verified Visits.

5 Min Read

Estimates Raised for 2021 Connected TV Ad Revenue

5 Min Read

In a newly updated estimate, eMarketer has increased their prediction for total ad revenue on Connected TV to a whopping $11 billion for 2021.

7 Min Read

Why We Chose to Build a Living Room Quality Platform

7 Min Read

Why should Living Room Quality be a must-have for advertisers? Advertisers should assume by default that a “second screen” is always present and plan for it. TV ads need to be compelling enough to draw attention away from their other devices.

7 Min Read

SteelHouse + Quora Digest

7 Min Read

With the rise of Connected TV advertising, marketers need to learn a lot about the fastest growing ad channel—and quickly. See what marketers are asking.

The Latest Connected TV News

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4 Min Read

Advertisers Leveraging Connected TV Locally

4 Min Read

A recent study revealed that marketers increased their ad spend on local Connected TV advertising by 127% last year to reach regional audiences.

8 Min Read

Linear TV versus Performance TV

8 Min Read

When you look at the combination of rising Linear TV production and advertising costs, a distracted audience and inability to measure results - it’s no wonder viewers and advertisers alike are cutting the cord in favor of Connected TV.