Connected TV

Television has gone digital, and it’s time to start advertising like it. Let’s take a look at what can help elevate your campaigns to Living Room Quality™ advertising.

Oct 18, 2018 | 5 Min Read

CTV’s Share of Digital Impressions Continues to Rise | Weekly CTV Roundup

Oct 18, 2018 | 5 Min Read

CTV is becoming a larger piece of the video media mix, with it more than doubling its share of total digital video impressions in the past two years.

Oct 17, 2018 | 10 Min Read

Upfronts? NewFronts? How TV Media Buying is Changing

Oct 17, 2018 | 10 Min Read

With the advent of Connected TV, SteelHouse CMO David Simon believes there will be a sea change in the way TV media is bought and sold.

Oct 11, 2018 | 5 Min Read

CTV Viewership Nears 200 Million | Weekly CTV Roundup

Oct 11, 2018 | 5 Min Read

Research suggests that by the end of 2018, 183 million people will watch CTV on a monthly basis, and by 2022 it is expected to top 204 million.

Oct 4, 2018 | 5 Min Read

There are Hundreds of Millions of CTV Devices | Weekly CTV Roundup

Oct 4, 2018 | 5 Min Read

There are nearly one billion CTV devices in the U.S. alone, meaning the installation base for streaming TV content is absolutely enormous.

The Latest Connected TV News

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Sep 27, 2018 | 5 Min Read

CTV Advertising Watched Just Like Traditional TV | Weekly CTV Roundup

Sep 27, 2018 | 5 Min Read

Advertisers can now bank on the fact viewers will engage their CTV advertising in the same environment they watch traditional TV.

Sep 20, 2018 | 5 Min Read

Connected TV Ad Spend Continues to Rise | Weekly CTV Roundup

Sep 20, 2018 | 5 Min Read

With more brands jumping on Connected TV, 2018 will see CTV ad spending reach $8.2 billion, which represents an impressive 75% increase from 2017.