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  1. How Connected TV Works
  2. Connected TV Ad Experience
  3. Measuring Connected TV

SteelHouse launches dedicated optimization for streaming television ads

Connected TV

Television has gone digital, and it’s time to start advertising like it. Let’s take a look at what can help elevate your campaigns to Living Room Quality™ advertising.

15 Min Read

What is OTT Advertising? Here’s All You Need to Know

15 Min Read

OTT Advertising, CTV, AVOD, SVOD...what do these all mean? Put your ad tech dictionary away. Whether or not you want to solidify your understanding, get a better grip of the terminology, or have a massive case of FOMO - we’ve got you.

3 Min Read

How We’re Solving Impression Tracking for Connected TV

3 Min Read

We're introducing a standardized method of counting Connected TV impressions that will work uniformly across all CTV publishers.

7 Min Read

In the Midst of Facebook’s Brand-Safety Firestorm, Is Connected TV a Safe Haven?

7 Min Read

As ad dollars leave social, it begs the question as to where where advertisers will shift their focus. And there’s a good chance it's Connected TV.

5 Min Read

Stop Using DMAs: Connected TV Offers a Better Way

5 Min Read

TV advertisers waste a lot of their ad budgets using DMAs to target viewers on a local level. Thankfully, Connected TV advertising has solved that problem.

The Latest Connected TV News

Your destination for the latest stats, insights, and trends. Get it in your inbox every week.

5 Min Read

Report: Ad Budgets Shifting From Linear to Connected TV

5 Min Read

Per a new report by the IAB, more than half of media buyers are shifting their broadcast and cable advertising budgets over to CTV.

7 Min Read

Over-the-Top (OTT) Advertising vs. Connected TV (CTV) Advertising

7 Min Read

OTT Advertising - same same, but different to Connected TV (CTV)? We clear the confusion once and for all.