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    1. How Connected TV Works
    2. Connected TV Ad Experience
    3. Measuring Connected TV

    Connected TV

    Television has gone digital, and it’s time to start advertising like it. Let’s take a look at what can help elevate your campaigns to Living Room Quality™ advertising.

    4 Min Read

    Connected TV Retargeting Outperforms Display-Only Approach

    4 Min Read

    The analysis of advertiser data shows Performance TV retargeting campaigns generated more conversions and better ROAS than display-only.

    3 Min Read

    SteelHouse + Quora Digest

    3 Min Read

    With the rise of Connected TV, marketers need to learn a lot about the fastest growing ad channel—and quickly. We’ve compiled the top questions and answers from Quora, where experts address complex questions, into a digest for a quick breakdown on what marketers need to know most.

    7 Min Read

    Why Investing in Connected TV Advertising is Your Best Bet Yet

    7 Min Read

    Television has evolved into a digital marketing channel in its own right. Connected TV advertising’s ability to tie goals to performance, and drive tangible performance takes a major step beyond the traditional Linear TV buy.

    5 Min Read

    Roku Racks up a $650MM Record Fourth Quarter

    5 Min Read

    Want another reason to make a shift to Connected TV advertising? If you don’t act now, you may get left behind. Roku announced a record fourth quarter, with a 58% increase in revenue and a $65.2MM net profit.

    The Latest Connected TV News

    Your destination for the latest stats, insights, and trends. Get it in your inbox every week.

      7 Min Read

      Conversions driven by Connected TV campaigns jumped 105% year over year

      7 Min Read

      During last year’s holiday season, the number of advertisers running Q4 campaigns through Performance TV jumped 67% year-over-year.

      5 Min Read

      Hot off the Press

      5 Min Read

      We are only two months into the year, and it's already full steam ahead! We unveil some jaw-dropping numbers that will make you want to get onto the CTV bandwagon as quickly as you can say...CTV?

      SteelHouse is the future of TV and direct-response advertising.

      Learn how to better drive performance for your digital campaigns with this full-funnel solution.