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  1. How Connected TV Works
  2. Connected TV Ad Experience
  3. Measuring Connected TV

Connected TV

Television has gone digital, and it’s time to start advertising like it. Let’s take a look at what can help elevate your campaigns to Living Room Quality™ advertising.

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Connected TV is the Fastest Growing Ad Channel

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Connected TV advertising is becoming more of a mainstay in advertisers' budgets, transforming it into the fastest growing ad segment of 2019.

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Cord Cutting Continues Upward Trajectory

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Over 53 million people have cut the cord so far, and another 16+ million may join them in the next three months alone.

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Consumers Still Mixing Connected TV & Traditional

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Traditional TV isn’t going anywhere - not anytime soon - and that could very well be good news for Connected TV advertisers.

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Viewers Are Open to Sharing Info With Connected TV

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Whether its programming or advertising, consumers trust their Connected TV to deliver relevant content — especially younger generations.

The Latest Connected TV News

Your destination for the latest stats, insights, and trends. Get it in your inbox every week.

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US OTT Ad Spend Expected to Top $5 Billion by 2020

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Connected TV is increasingly attracting advertisers looking for better ways to target key audiences and measure their TV ad performance.

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TV Ad Budgets Aren’t Moving to Connected TV Yet

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There’s a disparity in the impact Connected TV is having on viewing habits and advertiser’s ad spend, but there's a good chance that will change soon.