Announcements

Aug 02, 2018

SteelHouse Announces Industry First – Verified Visits Attribution

SteelHouse, a leading advertising software company, today announces the broad release of its proprietary Verified Visits attribution model. An advertising transparency pioneer, SteelHouse is now offering all of its clients Verified Visits, which re...

Aug 01, 2018

Rory Mitchell to Become First-Ever Chief Customer Officer at SteelHouse

SteelHouse, a leading advertising software company, today announces the promotion of Rory Mitchell to CCO. As SteelHouse continues to bring accountability, access, performance, and Connected TV to brands of all sizes through its self-serve advertisin...

Jun 08, 2018

Connected TV Emerges As Advertising’s Fastest-Growing Video Segment

Marketers plan to dramatically increase their budget commitments to Connected Television (CTV). In fact, 78% of marketers surveyed plan to buy ad inventory on streaming TV within the next 12 months, according to the latest SteelHouse survey of both b...

Apr 11, 2018

Big Brands Use SteelHouse Innovation Hub To Fight Marketer FOMO

SteelHouse, an advertising software company, marks the first anniversary of its incubator program. Designed to rapidly test and unlock new ad capabilities across emerging channels, The SteelHouse Innovation Hub has successfully launched hundreds of c...

Apr 03, 2018

SteelHouse’s Unique Targeting Technology Allows for Connected TV Audience Extension

SteelHouse's new Connected TV (CTV) offering allows brands to reach the growing number of cord cutters with the efficiency and data-driven precision of a digital channel. They now offer sophisticated targeting that allows brands to find new, highly-qual...

Mar 20, 2018

SteelHouse Adds Industry Heavyweights Dan Weiner and Rory Mitchell To Executive Team

SteelHouse, a leading advertising software company, today announces the addition of Dan Weiner and Rory Mitchell to its executive team. Weiner, whose traditional media experience includes Clear Channel and CBS, is a digital media pioneer who helped l...

Feb 20, 2018

SteelHouse Points to Rapid Decline of Traditional TV Viewership as Reason to Advertise on Connected TV

The shift in TV-viewing habits from traditional TV to Connected TV (CTV) has been substantial over the past year, with “cord cutters” increasing across all generations. Nearly half of 22 to 45 year olds no longer watch traditional TV, debunking the id...

Jan 19, 2018

SteelHouse Releases Technology that Disrupts Manual Media Buying

alleviating the need to manually perform these activities. The SteelHouse platform reflects the growing trend among progressive brands, many of which are bringing their media buying and management in-house. “Technology should enhance creativity. O...