Advertising News, Guides, and Research - SteelHouse

Speak to an Expert

Let's talk! We're eager to dive into your advertising needs. First we need some basic info

Great - what's your title and where do you work?

We need just a little more detail...

Perfect - now tell us about your current situation

We love agencies! What kind are you?

Last but not least, what are you interested in?

That's all we need — we'll be in touch shortly.

While you wait, why not learn more about SteelHouse? It will help pass the time.

  1. Retargeting & Prospecting
  2. How Connected TV Works
  3. Ad Builder
  4. Analytics & Reporting

The Advertising World

There’s a lot going on in the world of advertising. Check out the stories, guides, and news that affect the industry.

8 Min Read

Ad Fraud is a Problem — Here’s What You Can Do to Stop It

8 Min Read

Ad fraud is a major problem, but that doesn't mean you're powerless to stop it — there are ways of not only identifying and stopping it.

7 Min Read

An Ad Platform With the Right Technology Makes the Difference

7 Min Read

The technology that powers your ad platform's campaign optimization can ensure your budget drives results that can make a difference for your bottom line.

7 Min Read

Are You a Consumer Electronics Marketer? Check Out These Audience Segment Ideas

7 Min Read

We recommend some creative audience segments consumer electronics marketers can try to make the most of their campaign budget

7 Min Read

Dress Your Campaigns for Success With These 7 Apparel Audience Segments

7 Min Read

When building your next clothing & apparel campaign, keep some of the less-obvious audience segments in mind -- here are some ideas to get you started.

The Latest Connected TV News

Your destination for the latest stats, insights, and trends. Get it in your inbox every week.

5 Min Read

7 Athletics & Sporting Goods Audience Segments to Help You Go for the Win

5 Min Read

From coffee drinkers to travel enthusiasts, we go over some of the more offbeat audience segments sporting goods and athletic apparel retailers can look to.

5 Min Read

The Right Targeting Strategy Lets Cosmetic & Beauty Marketers Put Their Best Face Forward

5 Min Read

With the cosmetic market projected to hit $805 billion by 2023, targeting the right audience online will help you grab your fair share of the profits.