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  1. Retargeting
  2. How Connected TV Works
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Your Guide to Navigating the COVID-19 Advertising Disruption

The Advertising World

There’s a lot going on in the world of advertising. Check out the stories, guides, and news that affect the industry.

5 Min Read

Comparing Notes: Current Advertiser Strategies

5 Min Read

Looking for ad inspiration? We collected a number of advertiser campaign strategies that are rolling out right now in the midst of the COVID-19 crisis.

5 Min Read

Customer Lifetime Value Calculation: How Much is Your Customer Relationship Worth?

5 Min Read

As marketers evolve their ad strategies, there are plenty of metrics used to evaluate the success of their ad campaigns. Last in our roundup – CLV.

5 Min Read

Post-Holiday Report: Connected TV Proves its Direct Response Potential

5 Min Read

Our Post-Holiday Report found the 2019 holiday shopping season was a good one for Connected TV advertisers looking to drive ad performance.

7 Min Read

ROAS Calculation: Why it Matters for Marketers

7 Min Read

Check out our deep dive into the data that every marketer should be looking at, starting with one of the most useful industry standards – ROAS.

The Latest Connected TV News

Your destination for the latest stats, insights, and trends. Get it in your inbox every week.

7 Min Read

Designing Your Next Ecommerce Ad – With Campaign Goals in Mind

7 Min Read

The SteelHouse designers have worked on thousands of ecommerce ads – here is their guide to designing ads that appeal to consumers on every level.

5 Min Read

7 Ecommerce Audiences That Convert: From Top to Bottom Funnel

5 Min Read

Are you an ecommerce marketer? Then read this article to discover some audience segments that are likely to convert and help drive performance.