The Advertising World

There’s a lot going on in the world of advertising. Check out the stories, guides, and news that affect the industry.

Feb 11, 2019 | 7 Min Read

How Effective Targeting Will Win the Mattress Wars

Feb 11, 2019 | 7 Min Read

Armed with the right audience data, marketers can find potential customers wherever they may be. But it’s not just having the data — it's how you use it.

Jan 17, 2019 | 8 Min Read

Establishing Identity in a Cross-Device World

Jan 17, 2019 | 8 Min Read

People jump from device to device every single day, which makes cross-device a necessity for establising identity and boosting your performance.

Jan 14, 2019 | 5 Min Read

Don’t Let a Holiday Hangover Affect Your Q1 Budget

Jan 14, 2019 | 5 Min Read

January carries its own post-holiday advantages that any smart marketer would do well to leverage to make their Q1 budget as efficient as possible.

Dec 4, 2018 | 7 Min Read

Maximize Your Campaign Spend this Holiday Season

Dec 4, 2018 | 7 Min Read

We took a breather from the holiday shopping season to get a gauge on how it’s going so far, and we have one bit of advice: increase your spend.

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Oct 29, 2018 | 10 Min Read

AI in Advertising: What it Means for Marketers

Oct 29, 2018 | 10 Min Read

AI in advertising creates efficiency, removes the burden of menial tasks, and gives marketers the time they need to focus on what they do best.

Sep 26, 2018 | 8 Min Read

Manage Media Better with Machine Learning

Sep 26, 2018 | 8 Min Read

A recent study by MAGNA found automated optimization driven by machine learning is not only an effective way to manage media, it could soon be the only way.