Advertising News, Guides, and Research - SteelHouse

The Advertising World

There’s a lot going on in the world of advertising. Check out the stories, guides, and news that affect the industry.

7 Min Read

An Ad Platform With the Right Technology Makes the Difference

7 Min Read

The technology that powers your ad platform's campaign optimization can ensure your budget drives results that can make a difference for your bottom line.

7 Min Read

Are You a Consumer Electronics Marketer? Check Out These Audience Segment Ideas

7 Min Read

We recommend some creative audience segments consumer electronics marketers can try to make the most of their campaign budget

7 Min Read

Dress Your Campaigns for Success With These 7 Apparel Audience Segments

7 Min Read

When building your next clothing & apparel campaign, keep some of the less-obvious audience segments in mind -- here are some ideas to get you started.

5 Min Read

7 Athletics & Sporting Goods Audience Segments to Help You Go for the Win

5 Min Read

From coffee drinkers to travel enthusiasts, we go over some of the more offbeat audience segments sporting goods and athletic apparel retailers can look to.

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5 Min Read

The Right Targeting Strategy Lets Cosmetic & Beauty Marketers Put Their Best Face Forward

5 Min Read

With the cosmetic market projected to hit $805 billion by 2023, targeting the right audience online will help you grab your fair share of the profits.

5 Min Read

How Travel Marketers Can Prepare Their Targeting Strategy for Takeoff

5 Min Read

We put together a list of some of the travel segments we've seen generate the most success - if you're a travel marketer, this is worth a look.