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  1. Retargeting & Prospecting
  2. How Connected TV Works
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  4. Analytics & Reporting

The Advertising World

There’s a lot going on in the world of advertising. Check out the stories, guides, and news that affect the industry.

7 Min Read

How Banking Brands Can (and Should) Leverage Audience Targeting

7 Min Read

Any banking brand that leverages audience targeting the right way is going to have an advantage over the competition.

8 Min Read

Ad Fraud is a Problem — Here’s What You Can Do to Stop It

8 Min Read

Ad fraud is a major problem, but that doesn't mean you're powerless to stop it — there are ways of not only identifying and stopping it.

7 Min Read

An Ad Platform With the Right Technology Makes the Difference

7 Min Read

The technology that powers your ad platform's campaign optimization can ensure your budget drives results that can make a difference for your bottom line.

7 Min Read

Are You a Consumer Electronics Marketer? Check Out These Audience Segment Ideas

7 Min Read

We recommend some creative audience segments consumer electronics marketers can try to make the most of their campaign budget

The Latest Connected TV News

Your destination for the latest stats, insights, and trends. Get it in your inbox every week.

7 Min Read

Dress Your Campaigns for Success With These 7 Apparel Audience Segments

7 Min Read

When building your next clothing & apparel campaign, keep some of the less-obvious audience segments in mind -- here are some ideas to get you started.

5 Min Read

7 Athletics & Sporting Goods Audience Segments to Help You Go for the Win

5 Min Read

From coffee drinkers to travel enthusiasts, we go over some of the more offbeat audience segments sporting goods and athletic apparel retailers can look to.