The Advertising World

There’s a lot going on in the world of advertising. Check out the stories, guides, and news that affect the industry.

Dec 4, 2018 | 7 Min Read

Maximize Your Campaign Spend this Holiday Season

Dec 4, 2018 | 7 Min Read

We took a breather from the holiday shopping season to get a gauge on how it’s going so far, and we have one bit of advice: increase your spend.

Oct 29, 2018 | 10 Min Read

AI in Advertising: What it Means for Marketers

Oct 29, 2018 | 10 Min Read

AI in advertising creates efficiency, removes the burden of menial tasks, and gives marketers the time they need to focus on what they do best.

Sep 26, 2018 | 8 Min Read

Manage Media Better with Machine Learning

Sep 26, 2018 | 8 Min Read

A recent study by MAGNA found automated optimization driven by machine learning is not only an effective way to manage media, it could soon be the only way.

Sep 6, 2018 | 3 Min Read

SteelHouse Holiday Report 2018

Sep 6, 2018 | 3 Min Read

By analyzing billions of data points, we've discovered the keys to what makes a successful holiday campaign — download the SteelHouse Holiday Report today.

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Jun 21, 2018 | 5 Min Read

Using Data For Good in Advertising

Jun 21, 2018 | 5 Min Read

To effectively deliver a personalized ad experience, the user must feel it is a fair trade between giving up personal info and the benefit received.

May 24, 2018 | 2 Min Read

GDPR & SteelHouse

May 24, 2018 | 2 Min Read

SteelHouse is built on innovation. While GDPR was designed to protect users and unify the rules that protect them, we don’t believe they represent the final word on user privacy or data security. We feel our commitment must go beyond regulations in order to operate openly and honestly with our partners and customers.