The Advertising World

There’s a lot going on in the world of advertising. Check out the stories, guides, and news that affect the industry.

Sep 26, 2018 | 8 Min Read

Manage Media Better with Machine Learning

Sep 26, 2018 | 8 Min Read

A recent study by MAGNA found automated optimization driven by machine learning is not only an effective way to manage media, it could soon be the only way.

Sep 6, 2018 | 3 Min Read

SteelHouse Holiday Report 2018

Sep 6, 2018 | 3 Min Read

By analyzing billions of data points, we've discovered the keys to what makes a successful holiday campaign — download the SteelHouse Holiday Report today.

Jun 21, 2018 | 5 Min Read

Using Data For Good in Advertising

Jun 21, 2018 | 5 Min Read

To effectively deliver a personalized ad experience, the user must feel it is a fair trade between giving up personal info and the benefit received.

May 24, 2018 | 2 Min Read

GDPR & SteelHouse

May 24, 2018 | 2 Min Read

SteelHouse is built on innovation. While GDPR was designed to protect users and unify the rules that protect them, we don’t believe they represent the final word on user privacy or data security. We feel our commitment must go beyond regulations in order to operate openly and honestly with our partners and customers.

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May 9, 2018 | 5 Min Read

How to Succeed in a Multi-channel Marketing World

May 9, 2018 | 5 Min Read

We kick off our SteelHouse Testimonials series by sitting down with Beachbody President and Co-founder, Jon Congdon, to get his thoughts on what it takes to succeed in a multi-channel world, and how SteelHouse has helped Beachbody do just that.

Apr 2, 2018 | 7 Min Read

Why You Should be Running Native Ads

Apr 2, 2018 | 7 Min Read

Native advertising blends in with the type of content your audience already enjoys, and is a great way to reach new & current customers.