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  1. Retargeting
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Start Planning for the Holiday Ad Season: It’s Going to Be a Big One

7 Min Read

Advertising

2020 has been a wild ride to say the least—and it’s not even over yet. Thanks to a decade’s worth of news events packed into 8 months, it’s been an unprecedented year for marketers. So it's only fitting that the upcoming holiday shopping season...

Advertising

8 Min Read

TikTok’s Virality Vies for Advertiser’s Attention, But How Does it Prove Itself as a Performance Marketing Channel?

8 Min Read

TikTok's endless scroll of bite sized videos makes it easy for users to get hooked. Brands are quickly taking note and experimenting with the platform as a performance marketing channel, however one question remains - how effective is it for advertisers, really?

Connected TV

5 Min Read

RIP Quibi: Why the Mobile-Centric Streaming Service was Destined to Fail

5 Min Read

Quibi's focus on mobile missed out on streaming TV content’s greatest strength: the television itself.

News

6 Min Read

Ride Sharing Industry Faces a Shake Up As California Rules Reclassifies Drivers As Employees

6 Min Read

The on demand industry drives our daily lives, but a California ruling is set to turn this upside down.

Advertising

10 Min Read

CTV Political Ads, The Connection between OTT and Mobile, & More | Weekly Marketing News

10 Min Read

To make it easier to keep on top of the most important stories this week, here are the topics that caught our eye in marketing news.

The Latest Connected TV News

Your destination for the latest stats, insights, and trends. Get it in your inbox every week.

Connected TV

7 Min Read

Political Ad Spend on CTV Increased 900% since April

7 Min Read

As we enter the final days of the U.S. election, many political advertisers are attempting picking up the pace in getting their message out

Advertising

8 Min Read

Connected TV Advertising: Effective Retargeting Strategies for the Performance Marketer

8 Min Read

Ah, retargeting - it’s one of the oldest tricks in the book, yet highly effective if done right. Studies show that around 97% of visitors that leave never return to a website, so you could potentially be missing out of a huge chunk of potential customers.

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