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  1. Retargeting
  2. How Connected TV Works
  3. Ad Builder
  4. Analytics & Reporting

SteelHouse launches dedicated optimization for streaming television ads

Connected TV Terminology Cheat Sheet

5 Min Read

Connected TV

Connected TV is currently one of the fastest growing channels in advertising -- and it’s not surprising. Connected TV ads are an effective way of reaching your target audience; they’re highly targeted, unskippable, trackable, brand-safe ads that...

News

3 Min Read

A Bigger Threat Looms Beyond the Facebook Ad Boycott

3 Min Read

Brand Safety and Progressive Voices Lead the Facebook Ad Boycott Facebook is facing a backlash from brands and advertisers alike, but why? It seems like brands fall into two camps: those who are leading the boycott and are trying to sensor conservative voices, or those those who are participating in the boycott due to brand […]

News

7 Min Read

Over-the-Top (OTT) Advertising vs. Connected TV (CTV) Advertising

7 Min Read

OTT Advertising - same same, but different to Connected TV (CTV)? We clear the confusion once and for all.

Advertising

7 Min Read

Artificial Intelligence, CTV Ad Spend Increases, & More | Weekly Marketing News

7 Min Read

This week, there has been a lot to cover in digital marketing news. Here are some of the headlines that caught our attention.

Advertising

7 Min Read

7 Athletics & Sporting Goods Audience Segments to Help You Go for the Win

7 Min Read

From coffee drinkers to travel enthusiasts, we go over some of the more offbeat audience segments sporting goods and athletic apparel retailers can look to.

The Latest Connected TV News

Your destination for the latest stats, insights, and trends. Get it in your inbox every week.

Advertising

8 Min Read

How to Build a Video Advertising Strategy With Your Audience in Mind

8 Min Read

We’ve been part of the Connected TV advertising space since its conception, and are even more grateful to have had an opportunity to shape this industry into what it is today. Learn how your brand can apply these insights to your own video advertising strategy.

Advertising

10 Min Read

Omnichannel Marketing, Facebook Political Ads, & More | Weekly Marketing News

10 Min Read

As we enter the second half of 2020, there is a lot to cover in digital marketing news. Here are some of the headlines that caught our attention.