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    1. Retargeting
    2. How Connected TV Works
    3. Ad Builder
    4. Analytics & Reporting

    The Three Trends Catapulting Connected TV into the Performance Marketing Arena

    6 Min Read

    Connected TV

    We recently explored the necessity for brands to include Connected TV as an ‘always on’ part of their digital strategy. Yet, amid the hype, many advertisers still perceive Connected TV as another branding channel, when in fact it’s a performance channel that represents a lot of opportunity for brands. Advertisers who’ve caught on are the ones set to succeed, and this year we’re exciting...

    News

    10 Min Read

    Local Marketing, Streaming Service Promotions, & More | Weekly Marketing News

    10 Min Read

    This week has seen plenty of news updates in the world of digital, Connected TV, and mobile marketing. Here’s what’s been making headlines.

    Connected TV

    4 Min Read

    Connected TV Retargeting Outperforms Display-Only Approach

    4 Min Read

    The analysis of advertiser data shows Performance TV retargeting campaigns generated more conversions and better ROAS than display-only.

    Connected TV

    3 Min Read

    SteelHouse + Quora Digest

    3 Min Read

    With the rise of Connected TV, marketers need to learn a lot about the fastest growing ad channel—and quickly. We’ve compiled the top questions and answers from Quora, where experts address complex questions, into a digest for a quick breakdown on what marketers need to know most.

    Advertising

    4 Min Read

    IDFA Changes Force DTC Brands to Look Beyond Facebook

    4 Min Read

    Direct-to-consumer advertisers’ need to diversify revenue streams sees them shift budgets to Snapchat and Connected TV.

    The Latest Connected TV News

    Your destination for the latest stats, insights, and trends. Get it in your inbox every week.

      News

      10 Min Read

      Visual Search, Connected TV Growth, & More | Weekly Marketing News

      10 Min Read

      This week has seen plenty of news updates in the world of digital, Connected TV, and mobile marketing. Here’s what’s been making headlines.

      Connected TV

      7 Min Read

      Why Investing in Connected TV Advertising is Your Best Bet Yet

      7 Min Read

      Television has evolved into a digital marketing channel in its own right. Connected TV advertising’s ability to tie goals to performance, and drive tangible performance takes a major step beyond the traditional Linear TV buy.

      SteelHouse is the future of TV and direct-response advertising.

      Learn how to better drive performance for your digital campaigns with this full-funnel solution.