Connected TV Terminology Cheat Sheet

Feb 5, 2018 | 5 Min Read

Connected TV

There’s no denying Connected TV advertising is growing more popular -- and it’s not surprising. Connected TV ads are an effective way of reaching your target audience; they’re highly targeted, unskippable, trackable, brand-safe ads that are guaranteed...

Connected TV

Feb 14, 2019 | 5 Min Read

Americans Watch Billions of Hours of Connected TV

Feb 14, 2019 | 5 Min Read

Viewers are spending more time streaming TV and that's good for publishers and advertisers thanks to Connected TV’s ability to reach hard to find audiences.

Advertising

Feb 11, 2019 | 7 Min Read

How Effective Targeting Will Win the Mattress Wars

Feb 11, 2019 | 7 Min Read

Armed with the right audience data, marketers can find potential customers wherever they may be. But it’s not just having the data — it's how you use it.

Connected TV

Feb 7, 2019 | 5 Min Read

Connected TV Ad Requests Continue to Surge | Weekly CTV Roundup

Feb 7, 2019 | 5 Min Read

There was an enormous increase in Connected TV ad requests from the previous year, with Roku accounting for a majority of CTV ad requests in 2018.

News

Feb 5, 2019 | 5 Min Read

The Super Bowl, Ad Business Intrigue, & More | Midweek Marketing News

Feb 5, 2019 | 5 Min Read

In marketing news this week, the Super Bowl fizzled and YouTube, Google, and Amazon all had interesting stories to tell surrounding their ad businesses.

The Latest Connected TV News

Your destination for the latest stats, insights, and trends. Get it in your inbox every week.

Connected TV

Jan 31, 2019 | 5 Min Read

One in Four Don’t Have Cable | Weekly CTV Roundup

Jan 31, 2019 | 5 Min Read

Many traditional television shows now have a median viewing age of older than 50 years old. Connected TV's median age is 31, which is good for advertisers.

Connected TV

Jan 24, 2019 | 5 Min Read

Connected TV Ads Drive Immense ROAS

Jan 24, 2019 | 5 Min Read

If ROAS performance numbers are any indication, Connected TV advertising’s effectiveness will prove to be a catalyst for more advertiser adoption in 2019.