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Your Guide to Navigating the COVID-19 Advertising Disruption

Connected TV Terminology Cheat Sheet

5 Min Read

Connected TV

Connected TV is currently one of the fastest growing channels in advertising -- and it’s not surprising. Connected TV ads are an effective way of reaching your target audience; they’re highly targeted, unskippable, trackable, brand-safe ads that...

8 Min Read

The Impacts of COVID-19, Social Media Responses, & the Shifting Mobile Market | Midweek Marketing News

8 Min Read

As the world creates new systems for dealing with the impacts of COVID-19, marketers are adjusting the plans they made at the beginning of the year.

Connected TV

5 Min Read

Viewers Stream More Connected TV During Crises

5 Min Read

Research suggests viewers stream 61% more Connected TV during times of crisis, and we're already seeing numbers increase for streaming services.

Advertising

5 Min Read

Comparing Notes: Current Advertiser Strategies

5 Min Read

Looking for ad inspiration? We collected a number of advertiser campaign strategies that are rolling out right now in the midst of the COVID-19 crisis.

News

5 Min Read

COVID-19 Sees Advertisers Shift to Ecommerce, Connected TV Advertising

5 Min Read

"There’s a lot of reshuffling, a lot of rethinking in how companies are doing business right now," said SteelHouse CEO Mark Douglas.

The Latest Connected TV News

Your destination for the latest stats, insights, and trends. Get it in your inbox every week.

Advertising

5 Min Read

Customer Lifetime Value Calculation: How Much is Your Customer Relationship Worth?

5 Min Read

As marketers evolve their ad strategies, there are plenty of metrics used to evaluate the success of their ad campaigns. Last in our roundup – CLV.

Connected TV

5 Min Read

Advertisers Set to Increase Connected TV Ad Spend in 2020

5 Min Read

In a recent survey, it was found that 62% of advertisers intend to increase their spending on Connected TV this year alone.