SteelHouse Blog - Latest News in Marketing, Ad Tech, & Connected TV

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  1. Retargeting & Prospecting
  2. How Connected TV Works
  3. Ad Builder
  4. Analytics & Reporting

Connected TV Terminology Cheat Sheet

5 Min Read

Connected TV

Connected TV is currently one of the fastest growing channels in advertising -- and it’s not surprising. Connected TV ads are an effective way of reaching your target audience; they’re highly targeted, unskippable, trackable, brand-safe ads that...

Advertising

8 Min Read

Ad Fraud is a Problem — Here’s What You Can Do to Stop It

8 Min Read

Ad fraud is a major problem, but that doesn't mean you're powerless to stop it — there are ways of not only identifying and stopping it.

Connected TV

5 Min Read

TV Ad Budgets Aren’t Moving to Connected TV Yet

5 Min Read

There’s a disparity in the impact Connected TV is having on viewing habits and advertiser’s ad spend, but there's a good chance that will change soon.

Creative

6 Min Read

Providing Brands with Millions of Images & Videos for Free in the SteelHouse Advertising Suite

6 Min Read

As another step towards providing marketers with everything they need to design beautiful ads that perform, we’re proud to announce that SteelHouse has joined the Shutterstock API Partner Program. Through this partnership, we’re providing advertisers with direct access to the vast Shutterstock library in the Ad Builder of our Advertising Suite — all at no […]

Connected TV

7 Min Read

How Connected TV Retargeting is Transforming TV Advertising

7 Min Read

Connected TV retargeting not only allows brands to affordably and efficiently reach audiences on television, it fulfills the promise of true cross-device.

The Latest Connected TV News

Your destination for the latest stats, insights, and trends. Get it in your inbox every week.

Creative

7 Min Read

Turn the Tables with your Next Furniture Ad by Using These Tips from our Designers.

7 Min Read

Getting started on your next furniture ad? Check out these tips from the SteelHouse design team that will set you up for an ad that is sure to be a success.

Connected TV

5 Min Read

If They Have a TV, Chances Are They Have Connected TV

5 Min Read

According to new Nielsen research, roughly 80% of Americans who own a TV (and that’s practically all of them) have a Connected TV device.