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    1. Retargeting
    2. How Connected TV Works
    3. Ad Builder
    4. Analytics & Reporting

    The Three Trends Catapulting Connected TV into the Performance Marketing Arena

    6 Min Read

    Connected TV

    We recently explored the necessity for brands to include Connected TV as an ‘always on’ part of their digital strategy. Yet, amid the hype, many advertisers still perceive Connected TV as another branding channel, when in fact it’s a performance channel that represents a lot of opportunity for brands. Advertisers who’ve caught on are the ones set to succeed, and this year we’re exciting...

    News

    10 Min Read

    Digital Ad Growth, Sports Streaming, & More | Weekly Marketing News

    10 Min Read

    Last week saw plenty of news updates in the world of digital, Connected TV, and mobile marketing. Here’s what’s been making headlines.

    Connected TV

    10 Min Read

    Marketers Believe CTV Advertising is Just as Effective as Linear TV

    10 Min Read

    One of the most significant shifts in marketing last year is the increased confidence in the effectiveness of running campaigns through CTV.

    Connected TV

    10 Min Read

    82% of DTC Shoppers Take Action After Seeing an Ad on CTV

    10 Min Read

    As digital-first consumers continue to propel the rise of DTC brands, there’s an immense incentive to learn how to best reach this desirable audience group.

    News

    10 Min Read

    Artificial Intelligence, Mobile Micro-Moments, & More | Weekly Marketing News

    10 Min Read

    To make it even easier for you to keep on top of important stories, we created this list of the most interesting headlines that caught our eye.

    The Latest Connected TV News

    Your destination for the latest stats, insights, and trends. Get it in your inbox every week.

      Connected TV

      5 Min Read

      Hot Off the Press

      5 Min Read

      The SteelHouse content engine is revving at full speed, with guides, webinars and thought leadership galore (and that all in a week’s worth!). There’s optimism in the air all around - and we’re not just talking about the vaccine.

      Advertising

      10 Min Read

      The Performance Marketers Guide to Memorial Day 2021

      10 Min Read

      With vaccines on the rise and normalcy slowly returning, it looks like the country is in for a swell summer - will we see a ‘Roaring Twenties’ resurgence of travel, entertainment and leisure? Time will only tell. If last year’s data is anything to go by, all signs are pointing up for Memorial Day.

      SteelHouse is the future of TV and direct-response advertising.

      Learn how to better drive performance for your digital campaigns with this full-funnel solution.