SteelHouse Holiday Report 2018

Sep 6, 2018 | 3 Min Read

Advertising

With the holiday season starting earlier and earlier every year, marketers have to get started on holiday campaign planning while everyone else is still working on their tan. So we’ve gathered the latest stats, trends, and recommendations — based...

News

Dec 10, 2018

Chrome Steps Up its Ad Blocking Game

Dec 10, 2018

Ad blocking is good if it’s done right, and Google’s doing it right. Let’s hope more follow their lead and take steps to stamp out bad ads.

Connected TV

Dec 6, 2018 | 5 Min Read

Vast Majority of Streaming Viewers Opt for Ads | Weekly CTV Report

Dec 6, 2018 | 5 Min Read

According to research from the Interactive Advertising Bureau, nearly three out of four CTV viewers opt for content that includes commercials.

News

Dec 5, 2018 | 5 Min Read

Fraud Schemes Busted, 2019 on the Horizon, & More | Midweek Marketing News

Dec 5, 2018 | 5 Min Read

Black Friday and Cyber Monday were the biggest they've ever been, which is good news for marketers since ad spend is expected to drop in 2019.

Advertising

Dec 4, 2018 | 7 Min Read

Maximize Your Campaign Spend this Holiday Season

Dec 4, 2018 | 7 Min Read

We took a breather from the holiday shopping season to get a gauge on how it’s going so far, and we have one bit of advice: increase your spend.

The Latest Connected TV News

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Connected TV

Dec 3, 2018 | 5 Min Read

Connected TV Viewers are Cost Conscious | Weekly CTV Roundup

Dec 3, 2018 | 5 Min Read

Connected TV gives viewers better choice and control over the content they watch, at a much better price than cable and satellite.

Connected TV

Nov 15, 2018 | 5 Min Read

Connected TV Viewers Are an Incremental Audience | Weekly CTV Roundup

Nov 15, 2018 | 5 Min Read

With incremental reach and an ad impact that leaves an impression on viewers, CTV advertising is an opportunity worth exploring.