SteelHouse Blog - Latest News in Marketing, Ad Tech, & Connected TV

Connected TV Terminology Cheat Sheet

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Connected TV

Connected TV is currently one of the fastest growing channels in advertising -- and it’s not surprising. Connected TV ads are an effective way of reaching your target audience; they’re highly targeted, unskippable, trackable, brand-safe ads that...

Creative

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Knock Out the Competition with Your Next Sports & Fitness Apparel Ad

7 Min Read

We've compiled a list of ad creative tricks and tips for sports & apparel brands that are looking to stand out from the competition.

Connected TV

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Marketers Say Targeting is Top CTV Benefit

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Marketers and agencies report targeting to be the top benefit of Connected TV, followed by measurement, optimization, and cross-device capabilities.

Creative

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Creative Tips from Our Designers for Beauty & Cosmetics Brands

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Whether carousels, bright colors or strong photography, our design team has provided ideas for some of the best ways to design ads for your next campaign.

Advertising

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An Ad Platform With the Right Technology Makes the Difference

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The technology that powers your ad platform's campaign optimization can ensure your budget drives results that can make a difference for your bottom line.

The Latest Connected TV News

Your destination for the latest stats, insights, and trends. Get it in your inbox every week.

Advertising

7 Min Read

Are You a Consumer Electronics Marketer? Check Out These Audience Segment Ideas

7 Min Read

We recommend some creative audience segments consumer electronics marketers can try to make the most of their campaign budget

Connected TV

5 Min Read

Pay TV Sees Biggest Drop Since 2010 | CTV News Roundup

5 Min Read

According to new research 2018 saw the biggest drop in total pay TV subscribers since 2010, when cord cutting first became a major trend.