Connected TV Terminology Cheat Sheet
Feb 5, 2018 | 5 Min Read
There’s no denying Connected TV advertising is growing more popular -- and it’s not surprising. Connected TV ads are an effective way of reaching your target audience; they’re highly targeted, unskippable, trackable, brand-safe ads that are guaranteed...
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Feb 14, 2019 | 5 Min Read
Americans Watch Billions of Hours of Connected TV
Feb 14, 2019 | 5 Min Read
Viewers are spending more time streaming TV and that's good for publishers and advertisers thanks to Connected TV’s ability to reach hard to find audiences.
Feb 11, 2019 | 7 Min Read
How Effective Targeting Will Win the Mattress Wars
Feb 11, 2019 | 7 Min Read
Armed with the right audience data, marketers can find potential customers wherever they may be. But it’s not just having the data — it's how you use it.
Feb 7, 2019 | 5 Min Read
Connected TV Ad Requests Continue to Surge | Weekly CTV Roundup
Feb 7, 2019 | 5 Min Read
There was an enormous increase in Connected TV ad requests from the previous year, with Roku accounting for a majority of CTV ad requests in 2018.
Feb 5, 2019 | 5 Min Read
The Super Bowl, Ad Business Intrigue, & More | Midweek Marketing News
Feb 5, 2019 | 5 Min Read
In marketing news this week, the Super Bowl fizzled and YouTube, Google, and Amazon all had interesting stories to tell surrounding their ad businesses.
The Latest Connected TV News
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Jan 31, 2019 | 5 Min Read
One in Four Don’t Have Cable | Weekly CTV Roundup
Jan 31, 2019 | 5 Min Read
Many traditional television shows now have a median viewing age of older than 50 years old. Connected TV's median age is 31, which is good for advertisers.
Jan 24, 2019 | 5 Min Read
Connected TV Ads Drive Immense ROAS
Jan 24, 2019 | 5 Min Read
If ROAS performance numbers are any indication, Connected TV advertising’s effectiveness will prove to be a catalyst for more advertiser adoption in 2019.
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