SteelHouse Holiday Report 2018
Sep 6, 2018 | 3 Min Read
With the holiday season starting earlier and earlier every year, marketers have to get started on holiday campaign planning while everyone else is still working on their tan. So we’ve gathered the latest stats, trends, and recommendations — based...
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Oct 18, 2018 | 5 Min Read
CTV’s Share of Digital Impressions Continues to Rise | Weekly CTV Roundup
Oct 18, 2018 | 5 Min Read
CTV is becoming a larger piece of the video media mix, with it more than doubling its share of total digital video impressions in the past two years.
Oct 17, 2018 | 10 Min Read
Upfronts? NewFronts? How TV Media Buying is Changing
Oct 17, 2018 | 10 Min Read
With the advent of Connected TV, SteelHouse CMO David Simon believes there will be a sea change in the way TV media is bought and sold.
Oct 11, 2018 | 5 Min Read
CTV Viewership Nears 200 Million | Weekly CTV Roundup
Oct 11, 2018 | 5 Min Read
Research suggests that by the end of 2018, 183 million people will watch CTV on a monthly basis, and by 2022 it is expected to top 204 million.
Oct 10, 2018 | 5 Min Read
Google’s Data Debacle, Amazon Attracting Ad Budgets, & More | Midweek Marketing News
Oct 10, 2018 | 5 Min Read
Google+ is shutting down after a massive data breach, and Amazon is starting to cut into Google's ad business. Not a great week for the search giant.
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Your destination for the latest stats, insights, and trends. Get it in your inbox every week.
Oct 4, 2018 | 5 Min Read
There are Hundreds of Millions of CTV Devices | Weekly CTV Roundup
Oct 4, 2018 | 5 Min Read
There are nearly one billion CTV devices in the U.S. alone, meaning the installation base for streaming TV content is absolutely enormous.
Oct 2, 2018 | 5 Min Read
Instagram’s New Leadership, Facebook’s 50 Million, & More | Midweek Marketing News
Oct 2, 2018 | 5 Min Read
This week's marketing news is dominated by Facebook, as its been revealed the social network experienced a security breach affecting 50 million accounts.
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