10 Min Read
Trends to Watch, Super Bowl Sit-Outs, & More | Weekly Marketing News
10 Min Read
This week in marketing news, sources covered everything from 2021 digital marketing trends to Super Bowl advertising updates.
5 Min Read
Ad fraud has always been a major problem for digital advertising. So the relative lack of Connected TV ad fraud, which operates like a digital channel with a TV commercial ad unit, has been a bit surprising. Unfortunately those days appear to be over. 2020 has been a rough year for ad fraud on CTV. DiCaprio and Monarch, scams which affected apps on Roku devices earlier in 2020, resulted in advertisers...
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10 Min Read
Trends to Watch, Super Bowl Sit-Outs, & More | Weekly Marketing News
10 Min Read
This week in marketing news, sources covered everything from 2021 digital marketing trends to Super Bowl advertising updates.
5 Min Read
Connected TV as a Full-Funnel Advertising Solution
5 Min Read
Connected TV advertising isn’t dissimilar to other digital advertising channels like social media and display. Combine prospecting and retargeting efforts to reach new audiences and maximize your conversions across the entire funnel.
5 Min Read
Advertisers: Is the Super Bowl Overrated?
5 Min Read
Shifts in consumer and advertiser trends pose the question: is the most valuable ad space in the world still as valuable as we think it is?
5 Min Read
Hot Off the Press
5 Min Read
It’s a new year and a clean slate, and while 2021 has already thrown us all a few curveballs, here at SteelHouse we always try to maintain a sunny disposition.
The Latest Connected TV News
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7 Min Read
Audience-First Video Advertising, Accelerated Cord-Cutting & More | Weekly Marketing News
7 Min Read
This week in marketing news, sources covered everything from audience-first video advertising to the shift of consumers to Connected TV.
8 Min Read
Why You Need to Reframe Your Thinking About CTV in 2021
8 Min Read
Increased consumer investment in smart TVs and OTT devices, combined with ever-increasing cord-cutting makes it a perfect storm for Connected TV advertising this year.
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