Your Guide to Navigating the COVID-19 Advertising Disruption
5 Min Read
Connected TV is currently one of the fastest growing channels in advertising -- and it’s not surprising. Connected TV ads are an effective way of reaching your target audience; they’re highly targeted, unskippable, trackable, brand-safe ads that...
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8 Min Read
The Impacts of COVID-19, Social Media Responses, & the Shifting Mobile Market | Midweek Marketing News
8 Min Read
As the world creates new systems for dealing with the impacts of COVID-19, marketers are adjusting the plans they made at the beginning of the year.
5 Min Read
Viewers Stream More Connected TV During Crises
5 Min Read
Research suggests viewers stream 61% more Connected TV during times of crisis, and we're already seeing numbers increase for streaming services.
5 Min Read
Comparing Notes: Current Advertiser Strategies
5 Min Read
Looking for ad inspiration? We collected a number of advertiser campaign strategies that are rolling out right now in the midst of the COVID-19 crisis.
5 Min Read
COVID-19 Sees Advertisers Shift to Ecommerce, Connected TV Advertising
5 Min Read
"There’s a lot of reshuffling, a lot of rethinking in how companies are doing business right now," said SteelHouse CEO Mark Douglas.
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5 Min Read
Customer Lifetime Value Calculation: How Much is Your Customer Relationship Worth?
5 Min Read
As marketers evolve their ad strategies, there are plenty of metrics used to evaluate the success of their ad campaigns. Last in our roundup – CLV.
5 Min Read
Advertisers Set to Increase Connected TV Ad Spend in 2020
5 Min Read
In a recent survey, it was found that 62% of advertisers intend to increase their spending on Connected TV this year alone.