SteelHouse Holiday Report 2018

Sep 6, 2018 | 3 Min Read

Advertising

With the holiday season starting earlier and earlier every year, marketers have to get started on holiday campaign planning while everyone else is still working on their tan. So we’ve gathered the latest stats, trends, and recommendations — based...

Connected TV

Oct 18, 2018 | 5 Min Read

CTV’s Share of Digital Impressions Continues to Rise | Weekly CTV Roundup

Oct 18, 2018 | 5 Min Read

CTV is becoming a larger piece of the video media mix, with it more than doubling its share of total digital video impressions in the past two years.

Connected TV

Oct 17, 2018 | 10 Min Read

Upfronts? NewFronts? How TV Media Buying is Changing

Oct 17, 2018 | 10 Min Read

With the advent of Connected TV, SteelHouse CMO David Simon believes there will be a sea change in the way TV media is bought and sold.

Connected TV

Oct 11, 2018 | 5 Min Read

CTV Viewership Nears 200 Million | Weekly CTV Roundup

Oct 11, 2018 | 5 Min Read

Research suggests that by the end of 2018, 183 million people will watch CTV on a monthly basis, and by 2022 it is expected to top 204 million.

News

Oct 10, 2018 | 5 Min Read

Google’s Data Debacle, Amazon Attracting Ad Budgets, & More | Midweek Marketing News

Oct 10, 2018 | 5 Min Read

Google+ is shutting down after a massive data breach, and Amazon is starting to cut into Google's ad business. Not a great week for the search giant.

The Latest Connected TV News

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Connected TV

Oct 4, 2018 | 5 Min Read

There are Hundreds of Millions of CTV Devices | Weekly CTV Roundup

Oct 4, 2018 | 5 Min Read

There are nearly one billion CTV devices in the U.S. alone, meaning the installation base for streaming TV content is absolutely enormous.

News

Oct 2, 2018 | 5 Min Read

Instagram’s New Leadership, Facebook’s 50 Million, & More | Midweek Marketing News

Oct 2, 2018 | 5 Min Read

This week's marketing news is dominated by Facebook, as its been revealed the social network experienced a security breach affecting 50 million accounts.