SteelHouse launches dedicated optimization for streaming television ads
5 Min Read
Connected TV is currently one of the fastest growing channels in advertising -- and it’s not surprising. Connected TV ads are an effective way of reaching your target audience; they’re highly targeted, unskippable, trackable, brand-safe ads that...
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3 Min Read
A Bigger Threat Looms Beyond the Facebook Ad Boycott
3 Min Read
Brand Safety and Progressive Voices Lead the Facebook Ad Boycott Facebook is facing a backlash from brands and advertisers alike, but why? It seems like brands fall into two camps: those who are leading the boycott and are trying to sensor conservative voices, or those those who are participating in the boycott due to brand […]
7 Min Read
Over-the-Top (OTT) Advertising vs. Connected TV (CTV) Advertising
7 Min Read
OTT Advertising - same same, but different to Connected TV (CTV)? We clear the confusion once and for all.
7 Min Read
Artificial Intelligence, CTV Ad Spend Increases, & More | Weekly Marketing News
7 Min Read
This week, there has been a lot to cover in digital marketing news. Here are some of the headlines that caught our attention.
7 Min Read
7 Athletics & Sporting Goods Audience Segments to Help You Go for the Win
7 Min Read
From coffee drinkers to travel enthusiasts, we go over some of the more offbeat audience segments sporting goods and athletic apparel retailers can look to.
The Latest Connected TV News
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8 Min Read
How to Build a Video Advertising Strategy With Your Audience in Mind
8 Min Read
We’ve been part of the Connected TV advertising space since its conception, and are even more grateful to have had an opportunity to shape this industry into what it is today. Learn how your brand can apply these insights to your own video advertising strategy.
10 Min Read
Omnichannel Marketing, Facebook Political Ads, & More | Weekly Marketing News
10 Min Read
As we enter the second half of 2020, there is a lot to cover in digital marketing news. Here are some of the headlines that caught our attention.