SteelHouse launches dedicated optimization for streaming television ads

Connected TV Terminology Cheat Sheet

5 Min Read

Connected TV

Connected TV is currently one of the fastest growing channels in advertising -- and it’s not surprising. Connected TV ads are an effective way of reaching your target audience; they’re highly targeted, unskippable, trackable, brand-safe ads that...

Advertising

7 Min Read

The Right Targeting Strategy Lets Cosmetic & Beauty Marketers Put Their Best Face Forward

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With the cosmetic market projected to hit $805 billion by 2023, targeting the right audience online will help you grab your fair share of the profits.

Connected TV

10 Min Read

SteelHouse Verified Visits Versus Last-Click Attribution

10 Min Read

We take a look at last-click attribution, the most commonly used attribution model, and see how it differs, and falls short from SteelHouse Verified Visits.

News

3 Min Read

Netflix Well Positioned for WFH Content Production

3 Min Read

SteelHouse CEO Mark Douglas shares insights on Netflix’s current approach to the new work from home world, and how their international approach is helping.

Advertising

7 Min Read

Are This Year’s Upfronts the Last?

7 Min Read

The Upfronts are built for brand advertising, and there’s nothing wrong with that—normally. But COVID-19 has changed all that.

The Latest Connected TV News

Your destination for the latest stats, insights, and trends. Get it in your inbox every week.

Advertising

10 Min Read

E-Commerce Marketing, Top CTV Platforms, & More | Weekly Marketing News

10 Min Read

This week in digital marketing news, there are plenty of recommendations for e-commerce brands on keeping their strategies up-to-date.

Connected TV

5 Min Read

Estimates Raised for 2021 Connected TV Ad Revenue

5 Min Read

In a newly updated estimate, eMarketer has increased their prediction for total ad revenue on Connected TV to a whopping $11 billion for 2021.