Start Planning for the Holiday Ad Season: It’s Going to Be a Big One

8 Min Read

8 Min Read

TikTok's endless scroll of bite sized videos makes it easy for users to get hooked. Brands are quickly taking note and experimenting with the platform as a performance marketing channel, however one question remains - how effective is it for advertisers, really?

5 Min Read

5 Min Read

Quibi's focus on mobile missed out on streaming TV content’s greatest strength: the television itself.

6 Min Read

6 Min Read

The on demand industry drives our daily lives, but a California ruling is set to turn this upside down.

10 Min Read

10 Min Read

To make it easier to keep on top of the most important stories this week, here are the topics that caught our eye in marketing news.

7 Min Read

7 Min Read

As we enter the final days of the U.S. election, many political advertisers are attempting picking up the pace in getting their message out

8 Min Read

8 Min Read

Ah, retargeting - it’s one of the oldest tricks in the book, yet highly effective if done right. Studies show that around 97% of visitors that leave never return to a website, so you could potentially be missing out of a huge chunk of potential customers.