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    1. Retargeting
    2. How Connected TV Works
    3. Ad Builder
    4. Analytics & Reporting

    “StreamScam” Connected TV Ad Fraud Rattles Advertisers

    5 Min Read

    Connected TV

    Ad fraud has always been a major problem for digital advertising. So the relative lack of Connected TV ad fraud, which operates like a digital channel with a TV commercial ad unit, has been a bit surprising. Unfortunately those days appear to be over. 2020 has been a rough year for ad fraud on CTV. DiCaprio and Monarch, scams which affected apps on Roku devices earlier in 2020, resulted in advertisers...

    News

    10 Min Read

    Trends to Watch, Super Bowl Sit-Outs, & More | Weekly Marketing News

    10 Min Read

    This week in marketing news, sources covered everything from 2021 digital marketing trends to Super Bowl advertising updates.

    Connected TV

    5 Min Read

    Connected TV as a Full-Funnel Advertising Solution

    5 Min Read

    Connected TV advertising isn’t dissimilar to other digital advertising channels like social media and display. Combine prospecting and retargeting efforts to reach new audiences and maximize your conversions across the entire funnel.

    Advertising

    5 Min Read

    Advertisers: Is the Super Bowl Overrated?

    5 Min Read

    Shifts in consumer and advertiser trends pose the question: is the most valuable ad space in the world still as valuable as we think it is?

    Advertising

    5 Min Read

    Hot Off the Press

    5 Min Read

    It’s a new year and a clean slate, and while 2021 has already thrown us all a few curveballs, here at SteelHouse we always try to maintain a sunny disposition.

    The Latest Connected TV News

    Your destination for the latest stats, insights, and trends. Get it in your inbox every week.

      News

      7 Min Read

      Audience-First Video Advertising, Accelerated Cord-Cutting & More | Weekly Marketing News

      7 Min Read

      This week in marketing news, sources covered everything from audience-first video advertising to the shift of consumers to Connected TV.

      Connected TV

      8 Min Read

      Why You Need to Reframe Your Thinking About CTV in 2021

      8 Min Read

      Increased consumer investment in smart TVs and OTT devices, combined with ever-increasing cord-cutting makes it a perfect storm for Connected TV advertising this year.

      SteelHouse is the future of TV and direct-response advertising.

      Learn how to better drive performance for your digital campaigns with this full-funnel solution.