Connected TV
In the old days, a single TV ad could reach millions of viewers. Now, people are watching TV in all kinds of ways—and in all kinds of places. Some still have TV screens in their living rooms, but more and more are watching on their phones, tablets, and computers. Even though viewership gets more fragmented every day, you still need to reach them.
That’s where we come in.
We help you put your ad in front of TV viewers, regardless of how they’re watching their shows, and we make sure you reach the right people—at any point in the customer journey.
Goal: Drive brand awareness with your desired audience.
Enrollment: Jan 1, 2018 - Jun 30, 2019
Test Period: Minimum of 30 days
Seats Open: 3
KPI: Brand Awareness, GRP, On-target percentage
Cross Device Beta
The goal of this beta was to measure lift in conversions, uniques reached, and impressions. We tested four different cross device providers: AdBrain, Crosswise, Drawbridge, and Tapad.
Conclusion: We saw an average lift in conversions of 15-20%. An average increase in devices reached of 95%. An average lift in impressions of 52%. SteelHouse is currently developing cross device solutions into the SteelHouse Advertising Suite.
Enrollment: Dec 1, 2016 - Dec 31, 2016
Test Period: Minimum 30 Days
Seats Open: 5
KPI: Conversions, Reach and Impressions
High-Impact Ads
In partnership with GumGum, SteelHouse advertisers have the ability to test custom in-image ad overlays, which have shown 10x better engagement than traditional display ads. GumGum uses image-recognition technology and page analysis to serve ads on relevant content, cross-device. We will build custom creative units from existing static and video assets for an engaging consumer brand experience. Ads will run across an exclusive network of premium publishers such as: Time Inc, Food & Wine, People, InStyle, USA Today, Variety, Rolling Stone, Travel and Leisure, Ellen.
Goal: Brand Awareness and Site Traffic
Enrollment: Jan 1, 2018 - May 31, 2018
Test Period: 60 Day Minimum
Seats Open: 5
KPI: CTR, Viewability
Location Based In-App Advertising
In partnership with Factual, we are testing highly customizable location based audiences and geofencing capabilities. The way people behave in the real world can be the most powerful signal for understanding who they are and what they want. Analyzing user location data in real-time allows you to target users based on their real world behavior or places they have recently visited.
Use Cases Include:
-Place Targeting: Reach users at specific locations, chains, or stores to stay top of mind.
-Geo-Conquesting: Find users while they’re visiting your competitors’ stores.
-Funnel Messaging: Tailor your messaging depending on how far users are from your stores.
-Category Targeting: Reach users at categories of places, like all coffee shops, parks, or airports.
Goal: Brand Awareness and Clicks.
Enrollment: Jan 1, 2018 - Jun 30, 2019
Test Period: Minimum of 30 days
Seats Open: 5
KPI: Reach & CTR
Native Ads
In-feed and in-article native ads allow the advertiser to immerse their brand within the publisher site or app to reach the right user, at the right time, within the right context. Native ads match the look and feel of the publisher site or app while offering a seamless experience.
Native ads have been shown to be more visually engaging, drive higher brand lift, and ultimately drive higher rates of click engagement that traditional banner ads.
With our programmatic solution, you can reach users at scale across a multitude of publisher sites and apps thanks to our integrations with industry leaders like ShareThrough, TripleLift, YieldMo, Google AdX, AdYouLike, Nativo, Ligatus, and Taboola.
*Retargeting or Prospecting
Enrollment: Jan 1, 2018 - Jun 30, 2019
Test Period: Minimum of 30 days
Seats Open: 4
KPI: Clicks and Conversions
Native Ads & Video
In-feed and in-article native ads allow the advertiser to immerse their brand within the publisher site or app to reach the right user, at the right time, within the right context. Native ads match the look and feel of the publisher site or app while offering a seamless experience.
Native ads have been shown to be more visually engaging, drive higher brand lift, and ultimately drive higher rates of click engagement that traditional banner ads.
With our programmatic solution, you can reach users at scale across a multitude of sites thanks to our integrations with industry leaders like ShareThrough, TripleLift, and Taboola.
The goal of this test is to increase engagement, drive site traffic, and grow your retargeting audience.
*Retargeting or Prospecting
Goal: Increase engagement, drive site traffic, and grow your retargeting audience.
Enrollment: Jan 1, 2018 - Jun 30, 2019
Test Period: Minimum of 30 days
Seats Open: 5
KPI: Click, Conversions
Programmatic + PMP Video
Serve engaging videos across Pre-Roll, Mid-Roll, Outstream, Interstitial, In-Feed, and In-App placements. With access to over 20 leading Video SSP's and access to hundreds of PMP deals, you can reach your desired audience wherever they are. Ideal for prospecting and mid-funnel campaigns, video can help tell your brand's story and complement the efforts of your display initiatives.
The goal of this test is to increase engagement, drive site traffic, and grow your retargeting audience.
Goal: Increase engagement, drive site traffic, and grow your retargeting audience.
Enrollment: Jan 1, 2018 - Jun 30, 2019
Test Period: Minimum of 30 days
Seats Open: 5
KPI: Reach, Clicks, Conversions
Programmatic Audio
Let your brand be heard with Programmatic Audio. Programmatic audio provides a brand-safe, measurable, and powerful opportunity to immerse audiences in your brand. Leverage 1st party or 3rd party data or simply target based on demographic and geographic factors. Reach your desired audience with non-skippable audio ads plus companion banners on Spotify, iHeartRadio, SoundCloud, ESPN Radio and many more.
Goal: Reach, completion rate, CTR. Ideal for upper-funnel brand awareness.
Enrollment: Jan 1, 2018 - Oct 31, 2018
Test Period: Minimum 30 Days
Seats Open: 5
KPI: Reach, Completion Rate, CTR
Programmatic Email
In partnership with LiveIntent, you can now place highly viewable display ads in email just like you do on the web. Serving ads in email newsletters allows you to target a unique and highly engaged audience within their inbox - where they have opted in to receive content. Tap into exclusive inventory featuring over 2000 top publishers such as WSJ, NYT, Meredith, Condé Nast, Aol, etc. providing buyers 165M monthly unique users.
Goal: Drive brand engagement and new site traffic; top of funnel.
Enrollment: Jan 1, 2018 - May 31, 2018
Test Period: 60 Day Minimum
Seats Open: 5
KPI: CTR
Spotify and Pandora Display Ads Prospecting
Reach out to Spotify and Pandora's 100+ million users who spend an average of 2.5 hours per day on their platforms. Spotify and Pandora offer premium environments that help drive engagement. Display ads are shown in isolation without competing content and are 100% viewable.
The goal of this beta is to drive website traffic and conversions.
The minimum test period will be one month and ads will be served across both mobile and desktop devices.
Ad size requirements are 300x250 and 728x90.
Enrollment: Apr 1, 2017 - Apr 30, 2017
Test Period: Minimum 30 Days
Seats Open: 5
KPI: Clicks and Conversions
Spotify Video Beta
Reach out to Spotify's 70+ million users who spend an average of 2.5 hours per day on their platforms. Spotify offers a premium environment where videos are shown in isolation without competing content, are 100% viewable, and only completed views are billed.
The goal of this beta is to drive website traffic and conversions.
The minimum test period will be one month and ads will be served only on desktop devices.
Beta Test will launch 5/1
Enrollment: Mar 28, 2017 - Apr 30, 2017
Test Period: Minimum of 30 days
Seats Open: 5
KPI: Click, Conversions
TripleLift Native Prospecting
Turn your content into beautiful in-feed native ads. TripleLift’s native exchange allows you access in-feed ad inventory across the world’s most premium publishers. Automatically turn assets into thousands of unique ads that match the look and feel of each website.
Conclusion: Test proved successful with an average eCPA of $21.45. SteelHouse is currently developing Native into its platform.
Enrollment: Feb 18, 2016 - May 6, 2016
Test Period: Minimum 30 Days
Seats Open: 4
KPI: CTR & eCPA
TripleLift Native Retargeting
Turn your content into beautiful in-feed native ads. TripleLift’s native exchange allows you access in-feed ad inventory across the world’s most premium publishers. Automatically turn assets into thousands of unique ads that match the look and feel of each website.
Conclusion: Test proved successful with an average eCPA of $2.03. SteelHouse is currently developing Native into its platform.
Enrollment: Mar 29, 2016 - May 6, 2016
Test Period: Minimum 30 Days
Seats Open: 2
KPI: CTR & eCPA
There are no programs in this category.