Back-to-School: Get an A+ on Your Campaigns

Did you know that shoppers spend more during this season than they do on Valentine’s Day, Mother’s Day and Father’s Day combined?

Wedged between Summer, but not quite into PSL (Pumpkin Spice Latte) season is Back-to-School, which marks one of the biggest shopping events of the year and generates almost $81B in sales. It’s not only parents buying for their kids, but also students studying online, after-hours in addition to their full-time jobs, college students, teachers and professionals returning back to work after the Summer downtime. 

Advertisers, get ready to take notes, because school is back in session.

This guide covers:

  • Past consumer trends and how they will shape up this year in light of COVID-19 
  • Brands who have received a gold star on their Back-to-School campaigns
  • How to get your campaigns in order to maximize this busy season