Three Key Incentives Will Drive Shoppers’ Decisions to Buy Online in 2012 SteelHouse Survey Shows

Free shipping leads to incentives that will motivate shoppers to spend more this year.

LOS ANGELES (Jan. 16, 2012) – Nearly 60 percent of shoppers will spend more money online in 2012 than they did last year for consumer products, according to a new survey released today from SteelHouse (, the industry-leading expert in Behavioral Commerce.

In addition to spending more money online, over 40 percent of all respondents revealed that offers of free shipping (18 percent), discounts offered while they were shopping (13 percent), and discounts based on past product interest (11 percent), would be the top catalysts they need to spend more money online.

Tablets are expected to play a significant role in the overall increase in online sales, with 98 percent of tablet owners stating they will shop using their tablet in 2012. In addition, over half of those tablet owners state they will purchase more goods using their tablet as compared to 2011. However, 56 percent of smartphone shoppers are not expecting to spend more than they did in 2011, with only 37 percent stating that they plan to spend more.

According to respondents, shoppers now prefer online shopping versus bricks-and-mortar shopping, and will be focused on buying electronics (44 percent), clothing (34 percent) and household goods (31 percent).

Optimism about the U.S. economy is also increasing with 49% of shoppers stating they feel more optimistic about the U.S. economy in 2012– leading to more confident buyers – compared with the 24% who feel less optimistic.

“The State of Online Shopping 2012” survey of 312 respondents was conducted by SteelHouse/uSamp. For a full copy of the survey results, please visit

About SteelHouse

SteelHouse™ (, a data-driven marketing technology company, brings innovative advertising solutions to brands, agencies, and eCommerce marketers. The SteelHouse team is comprised of veteran direct marketers and engineers from eHarmony, E*TRADE, Oracle and the Rubicon Project. Together, they’ve built the easiest Cloud-based Marketing Platform – SteelHouse CANVAS – one platform for acquisition and retention, which consistently keeps the same message in front of an audience through display, onsite, and social. SteelHouse reaches more than 170 million consumers a month, across hundreds of the world’s largest brands with its award-winning creative and retargeting technologies. SteelHouse is based in Culver City, California.

# # #

Media Contact:
Lauren DeSalvo
PR Manager