SteelHouse Wins Next-Generation Internet Leader Award at Launch: Silicon Valley 2011

Behavioral Commerce Technology Impresses Audience & Judges At Silicon Valley’s Leading Startup Showcase

MOUNTAIN VIEW, Calif. (June 8, 2011) — SteelHouse ( was named the startup Most Likely to Succeed at the prestigious Launch: Silicon Valley 2011 showcase event, held June 7 at the Microsoft campus in Mountain View.

SteelHouse’s pioneering work in Behavioral Commerce was singled out as the most promising and innovative work in the “Next-Generation Internet” category. SteelHouse CEO Mark Douglas participated in a full day of presentations by the 30 finalists – companies designated by Launch: Silicon Valley as the hottest emerging tech companies in the world. This year’s finalists were selected from more than 300 startups.

Launch: Silicon Valley is co-presented by Silicon Valley Association of Startup Entrepreneurs (SVASE), early stage venture capital firm Garage Technology Ventures and Microsoft.

Last week, SteelHouse unveiled The Opportunity Machine™, an eCommerce technology platform that provides the industry’s only personality-driven shopping and offer platform and creates a brand new space: Behavioral Commerce.

The company’s patent-pending platform – The Opportunity Machine – identifies a number of unique shopping personalities and buying behaviors for each website, then enables marketers to act on that intelligence with real-time offers that will increase their conversions, sales and revenue.

SteelHouse is the only company to have the technology that puts all of this together – the knowledge, the shopping personalities, the opportunities, the ability to immediately launch campaigns against those opportunities, and to optimize and manage those campaigns – in one easy-to-use touchscreen interface.

“We’re honored to be recognized as the most promising and innovative startup in the ‘Next-Generation Internet’ category,” said Douglas. “It’s been exciting to see the execution of so many great ideas on display here at the Launch: Silicon Valley event. Based on the positive response we’re getting from our eCommerce customers, we know our work in Behavioral Commerce is exactly what they need to help increase sales. And we’ve only just begun.”

For more information about Launch: Silicon Valley, go to:

About SteelHouse

SteelHouse™ (, a data-driven marketing technology company, brings innovative advertising solutions to brands, agencies, and eCommerce marketers. The SteelHouse team is comprised of veteran direct marketers and engineers from eHarmony, E*TRADE, Oracle and the Rubicon Project. Together, they’ve built the easiest Cloud-based Marketing Platform – SteelHouse CANVAS – one platform for acquisition and retention, which consistently keeps the same message in front of an audience through display, onsite, and social. SteelHouse reaches more than 170 million consumers a month, across hundreds of the world’s largest brands with its award-winning creative and retargeting technologies. SteelHouse is based in Culver City, California.

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Media Contact:
Lauren DeSalvo
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