SteelHouse Wins ad:tech Innovation Award

SteelHouse Captures Award at the Internet Advertising Industry’s Biggest Show

NEW YORK (Nov. 11, 2011) – SteelHouse ( won ad:tech’s Innovation Award, its 8th product award of the year, for the company’s innovative Behavioral Commerce Platform.

The company won the award at ad:tech New York 2011 – the largest gathering of digital marketers from around the world. “SteelHouse has been getting recognition for our Behavioral Commerce Platform all year and winning ad:tech tops it off. This validation of our technology, and the Retargeting and Real Time Offer products we’ve built on top of it, continues to drive huge growth for our business,” said SteelHouse CEO Mark Douglas.

SteelHouse clients have clearly benefited from its Behavioral Commerce Platform and products. Clients have generated triple digit increases in incremental lift and click-to-conversion rates of up to 42 percent, meaning roughly 1 in 2 clicks result in a sale. This performance is achieved using the company’s award-winning Real Time Offers and Retargeting products built on its Behavioral Commerce Platform.

SteelHouse is pioneering the emerging field of Behavioral Commerce – giving offers to shoppers based on their shopping personalities and buying behaviors, and delivering those offers anywhere on the web through any device. eCommerce companies use SteelHouse’s Behavioral Commerce Platform to first understand the type of shoppers that visit their sites, and then to develop offers that they can launch immediately toward those shoppers based on their shopping personalities and buying behaviors.

About SteelHouse

SteelHouse™ (, a data-driven marketing technology company, brings innovative advertising solutions to brands, agencies, and eCommerce marketers. The SteelHouse team is comprised of veteran direct marketers and engineers from eHarmony, E*TRADE, Oracle and the Rubicon Project. Together, they’ve built the easiest Cloud-based Marketing Platform – SteelHouse CANVAS – one platform for acquisition and retention, which consistently keeps the same message in front of an audience through display, onsite, and social. SteelHouse reaches more than 170 million consumers a month, across hundreds of the world’s largest brands with its award-winning creative and retargeting technologies. SteelHouse is based in Culver City, California.

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Media Contact:
Lauren DeSalvo
PR Manager