SteelHouse Unleashes New Campaign Technology to Boost Conversion Rates
Slingshot(TM), the latest campaign technology in SteelHouse’s cloud-based marketing platform, drives sales and proves the performance of view-throughs.
LOS ANGELES, CA (Apr. 4, 2013) – SteelHouse (www.SteelHouse.com), a marketing technology company, today announced the addition of Slingshot to its multi-channel marketing platform. The campaign technology proves that view-throughs are in fact the real deal with 85% of the response to its ads coming from views, not just clicks.
For so long, many people in the ad industry have discredited view-throughs, but SteelHouse has taken the time to find a way to monetize them with Slingshot. This innovation discredits the online advertising paradigm that view-throughs are worthless.
“There’s an overriding belief in the display ad industry that only clicks count, but we’ve seen from our client’s Slingshot campaigns that view-throughs actually result in more sales and higher conversions than click-throughs,” said Mark Douglas, President and CEO of SteelHouse. “Brands don’t know what happens when consumers reach their destination site, and the ad industry doesn’t measure that. But we’re connecting the dots through our data, and our data shows that a viewed-through ad carried influence, even if it didn’t lead to a click.”
Industry stats show that less than 1% of consumers actually click on an ad. And for every one person that does click an ad, six people navigate directly through to a brand’s site after viewing the ad, not by clicking. “That means that 85% of consumers are walking in the right door and are just being ignored,” explained Douglas.
However, through Slingshot – a campaign technology that uses the powerful combination of retargeting and onsite offers with mirrored messaging – marketers see significantly higher conversions.
SteelHouse client, Creative Labs, recently performed a Slingshot campaign and saw an 87% lift in conversion, a 332% lift in overall revenue per visitor and a 27% increase in average order value.
“The traditional way of buying mass impressions and hoping for conversions is misguided and ineffective,” said Douglas. “In order to maximize ROI on marketing spend, businesses need to understand the importance of campaigns that take view-throughs into account and yield over 4x higher conversions than clicks.”
For more information on SteelHouse’s cloud-based marketing platform and products, please visit www.steelhouse.com/advertising-suite/. For a copy of the Creative Labs case study, please email email@example.com.
SteelHouse™ (www.SteelHouse.com), a data-driven marketing technology company, brings innovative advertising solutions to brands, agencies, and eCommerce marketers. The SteelHouse team is comprised of veteran direct marketers and engineers from eHarmony, E*TRADE, Oracle and the Rubicon Project. Together, they’ve built the easiest Cloud-based Marketing Platform – SteelHouse CANVAS – one platform for acquisition and retention, which consistently keeps the same message in front of an audience through display, onsite, and social. SteelHouse reaches more than 170 million consumers a month, across hundreds of the world’s largest brands with its award-winning creative and retargeting technologies. SteelHouse is based in Culver City, California.
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