SteelHouse Sweeps Awards at Under the Radar Disruptive Technology Conference

SteelHouse Wins 7 Awards in One Week for its Behavioral Commerce Platform

LOS ANGELES (Nov. 16, 2011) – Capping a week of non-stop eCommerce awards, SteelHouse ( won its 10th award of 2011 at Under the Radar, a Silicon Valley event focused on highlighting breakthrough technology startups.

SteelHouse was one of just 29 startups selected to present at Under the Radar, held in Mountain View, California last week, and swept both the Judge’s Choice and Audience Choice awards..

The company’s awards were the latest victory for SteelHouse’s Behavioral Commerce Platform, Real Time Offers and Retargeting products. SteelHouse also recently won the coveted ad:tech Innovation Award at the ad:tech conference in New York City.

In addition to sweeping at Under the Radar, SteelHouse won three more awards recognizing its Behavioral Commerce Platform and Real Time Offers product at the 2011 Best in Biz Awards, the only national business awards program judged by members of the press and industry analysts. Best in Biz awarded SteelHouse a Silver in the Small or Medium Business Service of the Year category, a Bronze in Best New Company of the Year, and a Bronze in Best New Service of the Year. SteelHouse is one of only a handful of companies to win multiple awards.

“Receiving seven awards in one week for our Behavioral Commerce Platform, and the Real Time Offers and Retargeting products it powers, underscores the disruptive nature of our technology,” said SteelHouse CEO Mark Douglas. “As Black Friday and Cyber Monday approach, retail sites need our technology to enable them to increase their revenue without interfering with their sites or requiring scarce engineering or creative resources.”

About SteelHouse

SteelHouse™ (, a data-driven marketing technology company, brings innovative advertising solutions to brands, agencies, and eCommerce marketers. The SteelHouse team is comprised of veteran direct marketers and engineers from eHarmony, E*TRADE, Oracle and the Rubicon Project. Together, they’ve built the easiest Cloud-based Marketing Platform – SteelHouse CANVAS – one platform for acquisition and retention, which consistently keeps the same message in front of an audience through display, onsite, and social. SteelHouse reaches more than 170 million consumers a month, across hundreds of the world’s largest brands with its award-winning creative and retargeting technologies. SteelHouse is based in Culver City, California.

About Under the Radar

Under the Radar is a one-day showcase of 29 hand-selected disruptive companies in one sector. We take a hands on look at the true innovators fueling an explosion of emerging technology and new business opportunities. Each company has 6 minutes to pitch their product to a panel of active industry experts, along with an audience of early adopter technology insiders. 54% of presenting companies have gone on to raise funding or be acquired after presenting at Under the Radar. Alumni include LinkedIn, AdMob, Flickr, Loopt, Userplane, Kaboodle, 3Tera and more.

# # #

Media Contact:
Lauren DeSalvo
PR Manager