SteelHouse Releases Technology that Disrupts Manual Media Buying

Auto-resizing creative and real time, cross-channel optimization solves big problems for big brands

LOS ANGELES – January 18, 2017 – Following the recent release of Connected TV (CTV) advertising, SteelHouse, a leading advertising software company, has added significant innovations to its automated advertising platform. New features include automatic ad resizing to more than thirty sizes in multiple formats ready to launch through six channels.

The SteelHouse Advertising Suite offers marketers a single source for branding, prospecting, and retargeting, all with the transparency brands have come to expect. Its technology is able to purchase media, scale creative, and optimize performance efficiently — alleviating the need to manually perform these activities. The SteelHouse platform reflects the growing trend among progressive brands, many of which are bringing their media buying and management in-house.

“Technology should enhance creativity. Our goal is to let advertisers and designers focus on real creative instead of the grueling, repetitive task of producing all necessary ad sizes,” says Marwan Soghaier, Chief Product Officer at Steelhouse. “The number of channels will continue to grow, the latest addition being CTV, which means there’s a race to keep up with all the various formats and sizes needed to reach your audience. With ads automatically created for every channel, marketers never have to miss another advertising opportunity again.”

With the SteelHouse platform, marketers use the Ad Builder to create an ad either from scratch or by customizing one of hundreds of professionally-designed templates, adding elements like video, images, text, and animation. The SteelHouse technology handles the rest – automatically creating ads for every channel.

To see the SteelHouse Advertising Suite in action, click here.

“Technology is clearly taking on complex, human tasks that most people couldn’t imagine would ever be done by computers. Advertising is an $80 billion industry, and media buying is that next frontier,” says SteelHouse CEO, Mark Douglas. “If computers can drive cars, they can buy advertising.”

For more information about the SteelHouse Advertising Suite, please visit

About SteelHouse

SteelHouse provides AI-driven, self-service advertising software for brands of all sizes. The SteelHouse Advertising Suite provides marketers with everything they need to build their own ads then launch retargeting and prospecting campaigns through display, mobile, native, and social media. Our solutions give advertisers total transparency and complete control over their campaigns – all with the fastest go-live in the industry. SteelHouse has more than 700 customers including brands like Virgin America, TUMI, Staples, Beachbody, and others.