SteelHouse Releases AI Technology that Disrupts Manual Media Buying
With its DSO technology powering all branding, retargeting and prospecting, SteelHouse fully automates the purchase and optimization of media
LOS ANGELES, November 16, 2017 — SteelHouse, an advertising software company, is adding significant AI innovations to its automated advertising platform with the release of Dynamic Spend Optimization (DSO) for all campaigns.
With the SteelHouse Advertising Suite, marketers enter a monthly budget, goal and launch date, and the technology does the rest. DSO sorts through hundreds of data points, utilizing six levels of optimization, to determine the best way to spend their budget. Spend is then automatically allocated in real time based on the channels, publishers and ad placements that perform best.
“The success of the SteelHouse platform reflects the growing trend among progressive brands in the $83 billion advertising industry, many of which are bringing their media buying in-house,” says SteelHouse CMO David Simon.
Earlier this year, close to 30% of SteelHouse clients reported that they intend to bring media buying in-house in 2018. The SteelHouse Advertising Platform was built to do just that.
“Technology is taking on complex tasks most people couldn’t have ever imagined. Media buying is one of those tasks, since without automation it’s impossible to keep up with the increasing demands of sophisticated multi-channel campaigns,” says SteelHouse CEO Mark Douglas. “AI-driven technology is exploding. If we’re at a point where computers can drive cars, they can certainly be taught to buy advertising.”
For more information about the SteelHouse Advertising Suite, please visit www.steelhouse.com.
SteelHouse provides self-service advertising software for brands of all sizes. The SteelHouse Advertising Suite provides marketers with everything they need to build their own ads then launch retargeting and prospecting campaigns through display, mobile, native, and social media. Our solutions give advertisers total transparency and complete control over their campaigns – all with the fastest go-live in the industry. SteelHouse has more than 700 customers including brands like Virgin America, TUMI, Staples, Beachbody, and others.