SteelHouse Reinvents Online Ads with A2

Brands and Agencies Can Now Create and Deliver Stunning, Highly Engaging Ads That Live Up to the Quality They Demand in Other Ad Mediums.

Los Angeles, CA (September 24, 2012) – Everyone in the advertising industry knows that online ads suck. Rich ads get significantly higher engagement, but they’re too hard to create. Flash doesn’t work on mobile, and HTML5 doesn’t work consistently in every browser.

Today, SteelHouse launched A2 (pronounced a-squared), which brings the high quality that brands expect from other mediums like TV and print, into online ads that serve on any device including Mac, PC, iPhone, iPad and Android devices.

“Whether they want to admit it or not, brands are embarrassed by the quality of their display advertising. Display ads are stuck in a static ad time warp surrounded by a world of video, mobile, apps and social tools,” said SteelHouse President and CEO Mark Douglas. “The reality is that the ads brands want have been too hard and time consuming to create. We’ve completely reinvented the way display ads work.”

A2 makes ads interactive by weaving together high engagement features that brands want and consumers respond to, including:

Video: Include videos from any source

Images: Insert virtually any image or logo

Location: Ads take into account where people are

Scenes: Include multiple scenes in any ad

Products: Dynamic product carousels can display products that consumers have interacted with

Counters: Count down to when a sale is going to end or an event is going to happen

Behavior: Leverage 1st party consumer behavioral data into the content of any ad

Social: Great ads get shared. A2 ads enable that.

A2 ads are automatically IAB compliant and work on any device. A2 is available as a stand-alone display ad solution for brands and agencies or as part of SteelHouse’s other products. Visit to learn more.

Example A2 ad

About SteelHouse
SteelHouse™ (, a data-driven marketing technology company, brings innovative advertising solutions to brands, agencies, and eCommerce marketers. The SteelHouse team is comprised of veteran direct marketers and engineers from eHarmony, E*TRADE, Oracle and the Rubicon Project. Together, they’ve built the easiest Cloud-based Marketing Platform – SteelHouse CANVAS – one platform for acquisition and retention, which consistently keeps the same message in front of an audience through display, onsite, and social. SteelHouse reaches more than 170 million consumers a month, across hundreds of the world’s largest brands with its award-winning creative and retargeting technologies. SteelHouse is based in Culver City, California.

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Media Contacts:
Lauren DeSalvo
PR Manager