SteelHouse Recognized for Pioneering Work in Behavioral Commerce, Wins TiE50 Award; Named Among Top 10 Emerging Internet Startups

SteelHouse Recognized for Pioneering Work in Behavioral Commerce, Wins TiE50 Award; Named Among Top 10 Emerging Internet Startups

LOS ANGELES (May 16, 2011) – SteelHouse ( announced today that the company has been recognized by TiE Silicon Valley as one of the Top 50 Technologies in the world for its pioneering work in Behavioral Commerce. Selected to receive the coveted TiE50 Award, SteelHouse was named one of the top 10 winners in the Internet category. The company was chosen among 1,619 high-quality companies worldwide.

Bringing groundbreaking technology to eCommerce, SteelHouse has emerged as a leader in Behavioral Commerce, with patent-pending personality-driven technology that enables eCommerce marketers to give distinct audiences different escalating offers in real-time, based on their shopping personalities and buying behaviors.

“SteelHouse’s technology has generated a tremendous amount of client excitement as they see the unlimited opportunities now available to them,” said Mark Douglas, SteelHouse CEO. With this high level of client enthusiasm, SteelHouse has grown from zero to 50 million monthly unique users in its first year since launch, with nearly 90 customers, and has experienced 900 percent+ revenue growth year over year.

SteelHouse’s success is due in large part to its founding team’s direct marketing experiences at eHarmony, E*TRADE, Oracle and the Rubicon Project, and is funded by Silicon Valley legend Ron Conway and venture capital firm Baroda Ventures. The company will be unveiling a new Behavioral Commerce product at the end of May.

“We’re thrilled to be honored, and the recognition reinforces what we’ve seen so far in the marketplace – that eCommerce companies were starved for a solution like Behavioral Commerce,” Douglas said. “Clients are recognizing that their shoppers shouldn’t all be given the same offers, and with our patent-pending personality-driven incentive shopper platform, they can finally maximize their margin by shopper personality while still providing the optimal offer and brand experience to their various shopper audiences that drives the most conversions. It’s the best and most effective way to significantly boost conversions, sales and revenue.”

“SteelHouse was clearly ranked among the best of breed by a team of 60 highly accomplished and experienced judges,” said Vish Mishra, Chairman of TiEcon 2011 and President of TiE Silicon Valley. “These experts included globally recognized venture capitalists, CEOs, academia, and serial entrepreneurs. Being recognized as a TiE50 winner is a true testament to their entrepreneurial spirit and world class caliber.”

Douglas was recognized at TiEcon 2011 on May 13-14 in Santa Clara, Calif., at the world’s largest conference for entrepreneurs, venture capitalists, industry executives and thought leaders.

About SteelHouse

SteelHouse™ (, a data-driven marketing technology company, brings innovative advertising solutions to brands, agencies, and eCommerce marketers. The SteelHouse team is comprised of veteran direct marketers and engineers from eHarmony, E*TRADE, Oracle and the Rubicon Project. Together, they’ve built the easiest Cloud-based Marketing Platform – SteelHouse CANVAS – one platform for acquisition and retention, which consistently keeps the same message in front of an audience through display, onsite, and social. SteelHouse reaches more than 170 million consumers a month, across hundreds of the world’s largest brands with its award-winning creative and retargeting technologies. SteelHouse is based in Culver City, California.

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