SteelHouse Names Google Vet Natalie Serota as VP, Head of Business Development

LOS ANGELES – Feb 2, 2017 – Advertising software company SteelHouse expands its relationships with the appointment of Natalie Serota as VP, Head of Business Development. Serota has spent over a decade in senior sales roles for some of digital’s biggest players, including Google and Omnicom. She joins from Omaze, an online cause marketplace, where she was VP, Head of Partnerships & Events. Serota will be based in SteelHouse’s Culver City headquarters and report to Chris Innes, Chief Monetization Officer.

“As SteelHouse continues to grow, we need an evangelist to deepen our relationships, particularly with our social partners,” said Innes. “Natalie’s perfect blend of adtech and sales experience, combined with her knack for cultivating successful partnerships, makes her an ideal leader to drive these initiatives. I’m excited.”

Between 2008 and 2015, Serota held various sales positions at Google, first in New York and then in LA, managing relationships with a roster of top advertisers including Geico, Citigroup, Rakuten,, Honda, and Acura. She later led Google’s industry relations across Southern California, partnering with local business leaders to sponsor events geared toward civic engagement, social change, and technology innovation.

“SteelHouse has an amazing culture with some of the most cutting-edge offerings in the adtech business,” said Serota. “I look forward to acting as the connecting link across teams at SteelHouse, and to extending our social partnerships across Facebook, Instagram and beyond, for the benefit of our customers,” said Serota.

About SteelHouse
SteelHouse provides software for brands, agencies, and direct marketers. The SteelHouse Advertising Suite gives premium brands worldwide everything they need to run retargeting and prospecting campaigns through display, mobile, and social – all with complete control and total transparency. With the SteelHouse Creative Suite anyone can create beautiful ads using the content around them.