SteelHouse Named Finalist for 2013 Red Herring Top 100 North America Award

SteelHouse has been selected as one of the top technology ventures in the nation by Red Herring.

LOS ANGELES, CA (May 8, 2013) – Marketing technology company, SteelHouse (, has been selected as a finalist for Red Herring’s Top 100 North America Award, a prestigious list honoring the year’s most promising private technology ventures in the nation. SteelHouse stands as one of the few data-driven marketing technology firms on the list, solidifying its position as one of the industry’s most noteworthy players.

Red Herring finalists are evaluated individually from a large pool of hundreds of candidates based across North America. Selections are evaluated not just on the basis of their potential, but on a review of the actual results they have delivered – a gauge that gives SteelHouse a distinct edge.

“We’re pleased to be named a finalist,” said SteelHouse President and CEO, Mark Douglas. “SteelHouse has developed several groundbreaking technologies – technologies that address an exponentially-growing industry challenge, and that challenge is big data marketing.”

“We’ve hit this challenge head on with our cloud-based marketing platform that allows marketers to perform data-driven marketing across every single consumer touch point. Rather than the consumer seeing isolated, untailored messaging and advertisements, they’re hit with a series of campaigns that work together quickly, seamlessly and are centered around the consumer’s taste,” explained Douglas. “The result – significantly higher sales, conversions and marketing ROI for our customers.”

Finalist selections for the 2013 edition of the Red Herring 100 North America award are based upon technological innovation, management strength, market size, investor record, customer acquisition and financial health. This unique assessment is also complemented by a review of the company’s actual track record and standing, which allows Red Herring to see past the “buzz” and make the list for discovering and advocating the greatest business opportunities in the industry.

“The finalists list confirms the excellent choices made by entrepreneurs and VCs and the start-ups’ solid roots in corporate America, embracing their innovations. By all metrics, it emphasizes the United States’ entrepreneurial excellence,” said Alex Vieux, publisher and CEO of Red Herring.

Red Herring Top 100 finalists will be presenting their winning strategies at the Red Herring North America Forum, in Monterey, Calif., May 21st to 23rd, 2013. The Top 100 winners will be announced at a special awards ceremony the evening of May 23rd at the event.

About SteelHouse

SteelHouse™ (, a data-driven marketing technology company, brings innovative advertising solutions to brands, agencies, and eCommerce marketers. The SteelHouse team is comprised of veteran direct marketers and engineers from eHarmony, E*TRADE, Oracle and the Rubicon Project. Together, they’ve built the easiest Cloud-based Marketing Platform – SteelHouse CANVAS – one platform for acquisition and retention, which consistently keeps the same message in front of an audience through display, onsite, and social. SteelHouse reaches more than 170 million consumers a month, across hundreds of the world’s largest brands with its award-winning creative and retargeting technologies. SteelHouse is based in Culver City, California.

About Red Herring
Red Herring (, has been selecting the most exciting and promising start-ups and “scale ups” since 1995. Finalists are evaluated individually from a large pool of hundreds of candidates based across North America. Twenty major criteria underlie the scoring and process. They include, among others: the candidate company’s addressable market size, its IP and patents, its financing, the proof of concept, trailing revenues and management’s expertise. Each company goes through an individual interview after filling out a thorough submission, complemented by a due diligence. The list of finalists often includes the best performing and prominent companies of that year.

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