SteelHouse Named as Finalist in 2011 American Business Awards?

SteelHouse Behavioral Commerce Technology Recognized as One of the Best New Software-as-a-Service Products of the Year

LOS ANGELES (May 26, 2011) – Behavioral Commerce scores another nod. SteelHouse ( today announced the company has been named a finalist in the 2011 American Business Awards.

The company’s innovative work in Behavioral Commerce was selected as one of the best New Products or Services of the Year in the “Computer Software/Software as a Service” categories for companies with up to 100 employees.

SteelHouse is putting its Behavioral Commerce technology at the fingertips of eCommerce marketers – helping them make offers to distinct audience segments, in real time, based on shopping personalities and buying behaviors.

“We’re pleased that the business community is embracing our technology,” said Mark Douglas, SteelHouse CEO. “With our personality-driven platform, marketers gain insight into their shopper audiences and the ability to act in real time on opportunities we proactively present to them. They can deploy targeted offers and manage and optimize their campaigns, all on the same interface. It’s the solution we always wanted for ourselves.”

SteelHouse addresses common industry frustrations with a commitment to full disclosure of all data about ad placement, profit and performance, and by only charging for lift – the conversions a client would not have gotten without SteelHouse. The company uses constant control groups to prove ROI.

More than 2,800 nominations from organizations of all sizes and in virtually every industry were submitted this year for consideration in more than 40 categories. Details about The American Business Awards (also known as the Stevie® Awards) and the list of Finalists in all categories are available at

The 9th annual Stevie® Awards will be presented on June 20 in New York City.

About SteelHouse

SteelHouse™ (, a data-driven marketing technology company, brings innovative advertising solutions to brands, agencies, and eCommerce marketers. The SteelHouse team is comprised of veteran direct marketers and engineers from eHarmony, E*TRADE, Oracle and the Rubicon Project. Together, they’ve built the easiest Cloud-based Marketing Platform – SteelHouse CANVAS – one platform for acquisition and retention, which consistently keeps the same message in front of an audience through display, onsite, and social. SteelHouse reaches more than 170 million consumers a month, across hundreds of the world’s largest brands with its award-winning creative and retargeting technologies. SteelHouse is based in Culver City, California.

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