SteelHouse Named a Finalist for ad:tech’s Coveted Innovation Award in Shopper Marketing Category, Chosen for ad:tech NY Innovation Alley

SteelHouse Invited to Showcase Its Pioneering Behavioral Commerce Technology

LOS ANGELES (Aug. 23, 2011) – SteelHouse ( has been selected to showcase its Behavioral Commerce technology at ad:tech New York 2011 in November, through its Startup Spotlight Series. The company was named a finalist for the ad:tech Innovation Award.

SteelHouse is a leader in the Behavioral Commerce space and will present as one of only four companies selected to represent the Shopper Marketing category. SteelHouse also has been chosen to exhibit in Innovation Alley on the ad:tech Expo floor.

ad:tech’s recognition of SteelHouse’s compelling Behavioral Commerce platform comes fresh off SteelHouse’s win at Launch: Silicon Valley for Startup Most Likely to Succeed, its win as TiE50’s Top 10 Global Emerging Internet Technology and its recognition as a Product of the Year finalist at The Stevies in New York.

SteelHouse is pioneering the emerging field of Behavioral Commerce – giving offers to shoppers based on their shopping personalities and buying behaviors, and delivering those offers anywhere on the web.

eCommerce companies use SteelHouse’s behavioral-based platform to first understand the type of shoppers that visit their sites, and then to develop offers that they can launch immediately toward those shoppers based on their shopping personalities and buying behaviors.

Clients have achieved triple digit increases in incremental lift. SteelHouse recently reported that its Behavioral Commerce technology generated a nearly 500 percent increase in lift for, and a 114 percent increase for SteelHouse proves lift measured against a control group.

“This is a great opportunity and honor for us,” said Mark Douglas, SteelHouse CEO. “ad:tech’s recognition is a significant endorsement of the value of our behaviorally driven approach to eCommerce. Our Behavioral Commerce Platform is generating triple digit lift in conversions for our customers and we look forward to showcasing it at ad:tech.”

About SteelHouse

SteelHouse™ (, a data-driven marketing technology company, brings innovative advertising solutions to brands, agencies, and eCommerce marketers. The SteelHouse team is comprised of veteran direct marketers and engineers from eHarmony, E*TRADE, Oracle and the Rubicon Project. Together, they’ve built the easiest Cloud-based Marketing Platform – SteelHouse CANVAS – one platform for acquisition and retention, which consistently keeps the same message in front of an audience through display, onsite, and social. SteelHouse reaches more than 170 million consumers a month, across hundreds of the world’s largest brands with its award-winning creative and retargeting technologies. SteelHouse is based in Culver City, California.

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