SteelHouse Launches Partner Program, Enabling Ad Agencies and Resellers To Deepen Client Relationships with Access to Pioneering ‘Behavioral Commerce’ Technology

Agencies Can Increase Client Conversions, Sales and Revenue – and Create a New Revenue Streams for Themselves

LOS ANGELES (July 7, 2011) — SteelHouse ( today unveiled its new partner program, giving ad agencies and resellers access to the company’s award-winning Behavioral Commerce technology that is increasing client conversion rates triple digits.

The SteelHouse Partner Program enables agencies and resellers to introduce two new SteelHouse innovations to their clients – an entirely new set of online analytics and the ability to deploy real-time offers across the web, based on those analytics. Participants in the program will be able to deepen and strengthen the agency–client relationship with expanded services and create new revenue streams that will grow their business.

eCommerce clients have access to real-time offer deployment, analytics and new channels SteelHouse provides that will reach their shoppers. The ability to turn new business intelligence into behaviorally driven offers is proven to lead to an increase in conversions, sales and revenue. Clients also gain the added convenience of being able to consolidate more of their activities with their agency partners instead of having to manage multiple relationships.

Agencies and resellers will be able to offer clients exclusive access to Behavioral Commerce products without needing to add their own technical, client services, hardware or infrastructure resources. SteelHouse products are proven to increase sales by enabling clients to present behavioral based offers in front of their shoppers anytime they’re online – through any channel (web, social, community) or device (computer, mobile, tablet).

“After our recent award wins, we’ve had a tremendous influx of interest from agencies wishing to offer our technology and products to their clients, so we created a more formal program to recognize the importance of these relationships to both parties,” said SteelHouse CEO Mark Douglas. “As we’ve created a new paradigm for eCommerce marketing, we want to make it available to agencies and resellers so they can help their own clients increase conversions, sales and revenue with proven, groundbreaking technology.”

“Agencies always want to be adding value in their client relationships by presenting them the latest technology that’ll keep them one step ahead of their competition and frankly, no other partner out there can offer what SteelHouse can,” said Jamie Birch, President of JEB Commerce. “In short order, SteelHouse has been able to provide significant ROI and lift in sales with minimal work from our clients’ with their Behavioral Commerce Platform. Our clients look at SteelHouse as a valued part of their team, driving incremental sales and helping us and them achieve their sales goals.”

For more information on SteelHouse’s Partner Program and to learn about SteelHouse’s award-winning, patent-pending Behavioral Commerce Technology, visit: or call toll-free 1-888-9-STEELHOUSE.

About SteelHouse

SteelHouse™ (, a data-driven marketing technology company, brings innovative advertising solutions to brands, agencies, and eCommerce marketers. The SteelHouse team is comprised of veteran direct marketers and engineers from eHarmony, E*TRADE, Oracle and the Rubicon Project. Together, they’ve built the easiest Cloud-based Marketing Platform – SteelHouse CANVAS – one platform for acquisition and retention, which consistently keeps the same message in front of an audience through display, onsite, and social. SteelHouse reaches more than 170 million consumers a month, across hundreds of the world’s largest brands with its award-winning creative and retargeting technologies. SteelHouse is based in Culver City, California.

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Media Contact:
Lauren DeSalvo
PR Manager