SteelHouse Introduces An Industry First: Free Viewability
Advertisers Are Demanding Transparency and it Starts With Knowing Their Ads Are Being Seen
LOS ANGELES – January 18, 2016 – With the launch of Free Viewability for all digital ad campaigns, SteelHouse continues to bring transparency to the industry at a time when viewability continues to be one of the biggest trends. In an industry first, advertisers will not have to pay extra to know their ads meet IAB and MRC viewability requirements.
“You shouldn’t have to pay to know someone saw your ad, it’s as simple as that,” said Mark Douglas, President & CEO at SteelHouse. “We’re giving advertisers the tools to know their spend is being used the right way, and their ads are actually getting in front of their audience.”
The cost of advertising is going up rapidly. Header bidding and other trends have more than doubled CPMs, causing marketers to increasingly demand visibility into how their ads are being served and their budget is being spent. They want to know their ads are served in-view to justify the increased cost.
“If you’re going to double the cost to serve an ad, you should get double the transparency,” said Douglas. “It should be available to everyone, and it should be available for free.”
For more about Free Viewability, click here.
SteelHouse provides software for brands, agencies, and direct marketers. The SteelHouse Advertising Suite gives premium brands worldwide everything they need to run retargeting and prospecting campaigns through display, mobile, and social – all with complete control and total transparency. With the SteelHouse Creative Suite anyone can create beautiful ads using the content around them.