SteelHouse Continues to Climb: Announces Office Expansion, New Member of Executive Team and Industry Accolades

Company opens office in NYC, Taps former Yahoo! executive for chief marketing officer

LOS ANGELES: June 29, 2015 – Following up on over 100% YoY revenue growth in Q1, SteelHouse, a leading technology company, today announced the opening of an office in New York City and the addition of a new member to the executive team.


Joining a team of seasoned marketers, Patrizio Spagnoletto was named the company’s new Chief Marketing Officer. Patrizio brings 20 years of marketing experience from both the client and publisher side. He most recently was the Head of Digital for Farmers Insurance. Prior to Farmers he was Vice President of Global Marketing Services at Yahoo!.


“SteelHouse is a at the forefront of a rapidly growing industry and my role is to make the right strategic moves for our future. Outstanding people in leadership and geographic expansion are critical to our continued success,” said Mark Douglas, SteelHouse President and CEO. “I’m confident that Patrizio’s experience and passion will raise our profile and take us to the next level in terms of brand performance.”


“It’s exciting to be part of a company and team with so much potential. SteelHouse has the opportunity to truly disrupt and innovate the digital advertising industry” said Patrizio Spagnoletto, SteelHouse’s new Chief Marketing Officer.


To enable its growth strategy SteelHouse has opened an office in New York City to better serve its east coast agency and direct clients.


As part of LA’s burgeoning tech scene known as “Silicon Beach,” SteelHouse has been recognized with industry accolades in over 20 categories. In June, the company added to their awards with the following:


  • The Ernst & Young Entrepreneur of the Year Award selected CEO Mark Douglas as a finalist for the Greater Los Angeles region. The program recognizes entrepreneurs who demonstrate success in such areas as innovation, financial performance and personal commitment to their businesses and communities. Average revenues earned by the finalist companies in the most recent fiscal year were $97 million.


  • The Hermes Creative Award gave SteelHouse a Gold Award for outstanding work in business-to-business for the overall website category. Judged by the Association of Marketing and Communication Professionals, the criteria used to judge companies and individuals is based on a high standard of excellence that serves as a benchmark for the industry.



About SteelHouse

SteelHouse™ is a data-driven marketing technology company bringing innovative advertising solutions to brands, agencies and direct marketers. By giving control over audience, creative, and channel – marketers can run superior retention and acquisition campaigns. SteelHouse reaches hundreds of millions of consumers a month, across hundreds of the world’s largest brands with its award-winning retargeting, retention, acquisition and creative technologies. The SteelHouse team is comprised of veteran direct marketers and engineers from eHarmony, E*TRADE, Oracle, and the Rubicon Project.