SteelHouse Clients See Massive Returns from its Real Time Behavioral Commerce Technology

Powered by its Behavioral Commerce Platform™, SteelHouse’s Real Time Offers™ and Retargeting help online retailers significantly increase conversions and engage with their shoppers, on and off site.

LOS ANGELES (April 10, 2012) – SteelHouse (, a behavioral commerce company powering the industry’s only real time marketing solutions, announced today that online retailers using its marketing optimization solutions are seeing massive returns across the conversion funnel. Based on data derived from its Behavioral Commerce Platform, SteelHouse clients are seeing incremental lifts ranging from 20% – 70% on their campaigns.

SteelHouse data shows that its clients are taking full advantage of the ability to easily develop, test, and deploy multiple marketing campaigns in real-time. Compiled from its Behavioral Commerce Platform, results show that SteelHouse clients are seeing a 50% – 102% increase in average order values (AOV) and incremental lifts in conversion ranging from 20% – 70% on their campaigns.

SteelHouse’s high ROI retargeting and marketing optimization solutions can be instrumental during the critical revenue periods for many merchants, as campaigns are sure to bring significant lifts in average order values, revenue per visitor, and conversions. By enabling retailers to convert website traffic via retargeting, segment shoppers based on their buying behaviors, and then immediately message these shoppers with personalized incentives via Real Time Offers, merchants are creating a total brand experience both offsite and onsite for their shoppers.

Embedded on a retailer’s website with a single pixel, SteelHouse’s marketing solutions allow marketers to see, monitor and act on instantaneous, real time data without the need for IT involvement.

The company has more than 250 eCommerce clients and 65 million monthly unique visitors, signifying the need for and the rapid acceptance of SteelHouse’s Real Time Behavioral Commerce technology in the marketplace.

“SteelHouse understands the importance of capturing shoppers’ attention in the right moment in order to engage with them, incentivize them, and more importantly, increase conversions. Use of our Behavioral Commerce Platform, in conjunction with our Real Time Offers can generate a significant lift in conversion,” said Mark Douglas, SteelHouse’s President and CEO. “We’re thrilled to see our clients achieve such strong results and grow their business in today’s highly competitive eCommerce environment.”

About SteelHouse

SteelHouse™ (, a data-driven marketing technology company, brings innovative advertising solutions to brands, agencies, and eCommerce marketers. The SteelHouse team is comprised of veteran direct marketers and engineers from eHarmony, E*TRADE, Oracle and the Rubicon Project. Together, they’ve built the easiest Cloud-based Marketing Platform – SteelHouse CANVAS – one platform for acquisition and retention, which consistently keeps the same message in front of an audience through display, onsite, and social. SteelHouse reaches more than 170 million consumers a month, across hundreds of the world’s largest brands with its award-winning creative and retargeting technologies. SteelHouse is based in Culver City, California.

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