SteelHouse Behavioral Commerce Technology Boosts Conversions for Branders By 142 Percent

Personality-Powered Approach Helps Branders Achieve Conversion Lifts Up to 184 Percent and Average 142 Percent Every Month for the Past Six Months

LOS ANGELES (Sept. 29, 2011) – Promotional expert Branders ( has partnered with SteelHouse ( to boost its online sales using SteelHouse’s award-winning, patent-pending Behavioral Commerce technology.

So far the SteelHouse platform has provided an incremental conversion lift averaging 142 percent every month for the past six months, across all of Branders’ campaigns.

Branders is the largest online seller of promotional products for the sales, event-planning and marketing professional. SteelHouse’s behavioral-based technology enabled Branders to identify distinct shopping personalities and buying behaviors on its site, and deliver offers that motivate those shoppers to convert.

SteelHouse is pioneering the emerging field of Behavioral Commerce, which involves giving offers to shoppers based on their shopping personalities and buying behaviors, and delivering those offers anywhere on the web.

“We’re thrilled to help Branders achieve such strong results and grow their business in a challenging economy,” said Mark Douglas, SteelHouse CEO. “It’s refreshing that as promotional experts in their industry, Branders understands the importance of capturing shopper attention in the moment. The most effective way we can help them do that is to show them their shoppers’ distinct shopping personalities and buying behaviors, and build offers accordingly.”

“SteelHouse’s personality-powered technology is exactly what’s needed to help us better connect with our shoppers both on our site and when they’re on other sites,” said Joie Fuentes, Director of Marketing, Branders. “In our competitive space, SteelHouse helps us reach our shoppers before they’re exposed to competing offers. The results speak for themselves. We look forward to taking further advantage of their Behavioral Commerce technology to accelerate our sales as the holiday season approaches.”

Earlier this month, SteelHouse unveiled its Real Time Offers product, taking full advantage of its Real Time Marketing platform – enabling online retailers to direct consumer behavior as they shop and reach them in the moment ensuring the highest possible conversion and revenue gain.

About SteelHouse

SteelHouse™ (, a data-driven marketing technology company, brings innovative advertising solutions to brands, agencies, and eCommerce marketers. The SteelHouse team is comprised of veteran direct marketers and engineers from eHarmony, E*TRADE, Oracle and the Rubicon Project. Together, they’ve built the easiest Cloud-based Marketing Platform – SteelHouse CANVAS – one platform for acquisition and retention, which consistently keeps the same message in front of an audience through display, onsite, and social. SteelHouse reaches more than 170 million consumers a month, across hundreds of the world’s largest brands with its award-winning creative and retargeting technologies. SteelHouse is based in Culver City, California.

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Media Contact:
Lauren DeSalvo
PR Manager