SteelHouse Adds Vans to Client Roster to Bring Behavioral-Based Analytics and Retargeting to its Online Shoppers

Vans will leverage the power of SteelHouse’s Behavioral Commerce solutions to increase sales, average order values, and conversions.

LOS ANGELES (August 8, 2012) – SteelHouse (, a behavioral commerce company powering the industry’s only real time marketing solutions, announced today it has added Vans (, the original action sports footwear and apparel company, to its roster of clients. With thousands of brand shoppers, followers and supporters, Vans intends to leverage SteelHouse’s Behavioral Commerce Platform and Retargeting to drive revenue, enhance brand awareness, and improve consumer engagement through segmented ad and offer campaigns.

“SteelHouse’s Behavioral Commerce is a highly effective way to our increase conversions, sales and revenue,” said Katie Bongiovanni, Director of eCommerce at Vans. “Their behavioral-based analytics, segmentation, and retargeting provide us with a way to leverage this technology in order to attract and engage our customers based on their buying behaviors. We look forward to working with them to better connect our site to our shoppers.”

SteelHouse’s Behavioral Commerce Platform offers eCommerce marketers unprecedented insight into their shoppers’ buying behaviors with its LIVE data analytics. Marketers can now truly understand the purchase triggers and habits of their shoppers, and even more importantly, provide them with a way to act on that intelligence in real time, to get shoppers to convert.

With SteelHouse Retargeting, retailers can identify shoppers on their site based on the shopper’s behavior and deliver segmented retargeted ads to those shoppers on hundreds of thousands of websites. Once segmented, retailers can also use SteelHouse’s Real Time Offers™ to deliver messages and offers that are relevant to their shoppers buying behaviors and shopping personalities.

“We are excited to team with Vans to provide them with our award-winning Behavioral Commerce technology,” said Mark Douglas, President and CEO of SteelHouse. “Use of SteelHouse’s Behavioral Commerce Platform and Retargeting is a proven way to help retailers increase average order values, sales and conversions. We look forward to helping Vans, along with all our clients, grow their online business.”

About SteelHouse

SteelHouse™ (, a data-driven marketing technology company, brings innovative advertising solutions to brands, agencies, and eCommerce marketers. The SteelHouse team is comprised of veteran direct marketers and engineers from eHarmony, E*TRADE, Oracle and the Rubicon Project. Together, they’ve built the easiest Cloud-based Marketing Platform – SteelHouse CANVAS – one platform for acquisition and retention, which consistently keeps the same message in front of an audience through display, onsite, and social. SteelHouse reaches more than 170 million consumers a month, across hundreds of the world’s largest brands with its award-winning creative and retargeting technologies. SteelHouse is based in Culver City, California.

About Vans

Vans, the original action sports footwear and apparel company, is a brand of VF Corporation (NYSE: VFC). Vans collections include authentic footwear, apparel and accessories, snowboard boots and the Pro-tec line of protective gear and are sold in the United States through more than 270 company owned stores as well as independent retailers. Internationally, Vans sells its goods in approximately 170 countries through a network of subsidiaries, distributors and foreign offices. Vans promotes action sports lifestyle and youth culture through support of athletes on boards and bikes all over the globe and through progressive events such as the Vans Triple Crown of Surfing®, the Vans Downtown Showdown, the Pro-tec Pool Party and the Vans Warped Tour®. For more about Vans, please visit

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Media Contact:
Lauren DeSalvo
PR Manager