SteelHouse Adds CRM Retargeting to its Integrated Marketing Suite

SteelHouse partners with LiveRamp to offer marketers, brands, and ad agencies an additional way to integrate and reinforce data-driven marketing campaigns across multiple channels.

LOS ANGELES, CA (Feb. 26, 2013) – SteelHouse (, a data-driven marketing technology company, today announced the addition of Customer Relationship Management (CRM) Retargeting to their integrated marketing suite. CRM Retargeting enables brands to leverage their rich collection of CRM and offline data to reach even more customers online – no matter where they are in the purchase funnel.

CRM Retargeting is commonly used to re-engage shoppers who have not made a recent purchase, visited a website, or opened an email from a company in a given period of time. According to LiveRamp, users who are targeted via CRM Retargeting are four times more likely to convert into a customer.

“It’s crucial to marry offline and online data for a complete picture of the customer you want to reach. CRM Retargeting is a must-have in a marketer’s tool-kit as it offers them another way to tap into their customer data and weave it into multiple campaigns,” said says Mark Douglas, SteelHouse President and CEO. “SteelHouse already has strong reputation for how we aggregate consumer data, make it accessible, build segments, and target our marketing campaigns. Working with LiveRamp is the perfect partner addition, allowing us to apply offline customer data to ensure effective campaign visibility beyond the inbox.”

“LiveRamp is excited to partner with SteelHouse and help clients leverage their CRM data within the SteelHouse platform” said Auren Hoffman, CEO of LiveRamp. “SteelHouse’s targeting and message optimization capabilities paired with LiveRamp’s ability to match CRM data online creates a powerful marketing tool for today’s sophisticated digital marketer.”

CRM Retargeting works by matching the email or physical mailing addresses of users with a large network of anonymous online browsers. SteelHouse encodes the information in a business’s CRM, uploads it to a secure sever, and then seeks matches with existing anonymous online browsers that have been gathered through partnerships with high-profile web publishers. Once a match has been found, SteelHouse customers are able to serve customized display campaigns to users across the web.

The partnership between LiveRamp and SteelHouse enables brands to serve online display ads to any user who has previously made their email or mailing address available. Pairing traditional offline direct mail campaigns with online advertising campaigns through SteelHouse gives marketers the ability to reach more consumers online and to reiterate consistent messaging and offers across multiple channels, driving awareness and conversions.

For more information on SteelHouse’s data-driven platform products powered by A2, please visit

About SteelHouse

SteelHouse™ (, a data-driven marketing technology company, brings innovative advertising solutions to brands, agencies, and eCommerce marketers. The SteelHouse team is comprised of veteran direct marketers and engineers from eHarmony, E*TRADE, Oracle and the Rubicon Project. Together, they’ve built the easiest Cloud-based Marketing Platform – SteelHouse CANVAS – one platform for acquisition and retention, which consistently keeps the same message in front of an audience through display, onsite, and social. SteelHouse reaches more than 170 million consumers a month, across hundreds of the world’s largest brands with its award-winning creative and retargeting technologies. SteelHouse is based in Culver City, California.

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