Real Time Offers from SteelHouse Lifts Retailer’s Conversions by 68% and Increases Consumer Engagement and Loyalty

Folica, a leading online retailer of hair and beauty products, saw a 68% lift in conversion by targeting their Elite Member shoppers with SteelHouse’s personality-driven Real Time Offers™.

LOS ANGELES (May 8, 2012) – Folica (, a leading online retailer of hair and beauty products, turned to SteelHouse, a behavioral commerce company powering the industry’s only real time marketing solutions, to implement a personalized marketing approach to engage with and reward their loyal “Elite Members” – as well as to drive conversions.

SteelHouse’s award-winning marketing platform provides retailers with granular, real-time insight into their shoppers’ buying behaviors and then enables them to act on this insight immediately via its Real Time Offers™. This capability not only helped Folica engage with their loyal shoppers, but also made a significant difference in its conversion rates.

With SteelHouse, Folica was able to target email recipients and serve them a Real Time Offer that not only reinforced their email campaign, but also reminded Elite Members of the “Free Shipping” incentive they earned for being a loyal shopper. In doing so, they created a total brand experience on and off their website and saw a 68% lift in conversion.

“SteelHouse’s platform made it simpler than ever for us to segment our loyal shoppers and reward them with the appropriate offer,” said Jessica Bohm, Director of Marketing at Folica. “With their technology, we can continue to deploy Real Time Offer campaigns to shopper segments that will help us to further engage with our customers and maximize conversions. We look forward to growing our revenue with them every month.”

Folica appreciated how simple it was to segment, target and deploy a campaign, and enjoyed the luxury of not having to create a landing page to reinforce one of their essential Elite Member email campaigns. Instead, they were able to launch a mirrored Real Time Offer campaign to support and reiterate their loyalty shopper incentive when shoppers arrived on their site.

“Our behavioral analytics platform provides retailers with data-driven insight from their shoppers and allows them to immediately act on it with Real Time Offers,” said Mark Douglas, President and CEO of SteelHouse. “By combining this behavioral data with the ability to personally and instantly engage with customers, SteelHouse enables marketers to guide, influence and encourage their shoppers in ways never seen before.”

About SteelHouse

SteelHouse™ (, a data-driven marketing technology company, brings innovative advertising solutions to brands, agencies, and eCommerce marketers. The SteelHouse team is comprised of veteran direct marketers and engineers from eHarmony, E*TRADE, Oracle and the Rubicon Project. Together, they’ve built the easiest Cloud-based Marketing Platform – SteelHouse CANVAS – one platform for acquisition and retention, which consistently keeps the same message in front of an audience through display, onsite, and social. SteelHouse reaches more than 170 million consumers a month, across hundreds of the world’s largest brands with its award-winning creative and retargeting technologies. SteelHouse is based in Culver City, California.

About Folica

Folica ( is a leading ecommerce website for hair products, tools and expert advice on care and styling. Hair is your most important accessory! They advocate hair adventures, awareness and affection – anything goes, as long as it’s in the name of a great mane. At you can find what you need to get the look you want and make every day a great hair day.

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