Next Generation Marketing Platform Releases Dynamic Recommendations
SteelHouse Integrates Product Recommendations into its Display Advertising
Next Generation Marketing Platform Allows Advertisers to Generate More Revenue Per Customer by Deploying Product Recommendations at No Additional Cost or Effort
LOS ANGELES, CA (MAY 21, 2015) – SteelHouse (www.SteelHouse.com) continues to enhance its end-to-end marketing platform with the release of dynamic product recommendations in their display ads. SteelHouse now gives advertisers the ability to seamlessly deploy true product recommendations – all from one platform – with no additional effort, cost, or integration. Product recommendations can be based on user behavior, location, brand or category parameters, giving advertisers even more control to easily serve the most relevant ads.
“No advertiser wants to go through the hassle of integrating a third party recommendation engine with their marketing platform. And they definitely don’t have the time to do all the set up work associated with it,” said Marwan, SteelHouse’s Chief Product Officer. “Dynamic recommendations are made possible by our ability to gather and use real time data to fuel our ads, something that is at the core of our innovation.”
For more news on SteelHouse ad features: (http://www.steelhouse.com/a2)
SteelHouse™ (www.SteelHouse.com)a data-driven marketing technology company bringing market leading advertising solutions to brands and agencies. With one platform to control audience, creative, and channel, marketers can run superior retention and acquisition campaigns. SteelHouse reaches hundreds of millions of consumers a month, across hundreds of the world’s largest brands with its award-winning retargeting, retention, acquisition and creative technologies. The SteelHouse team is comprised of veteran direct marketers and engineers from eHarmony, E*TRADE, Oracle, Yahoo!, and the Rubicon Project.
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