Advertising 5 Min Read

How to Succeed in a Multi-channel Marketing World

Written by Tim Edmundson

Advertising can be hard. There’s no way around it — it’s a difficult endeavor with a lot of moving pieces. Whether it be the creative challenge of producing an ad that grabs your audience’s attention, or the logistics and data analysis of running a successful campaign, there are many parts to get right in order to succeed.

No brand knows this better than Beachbody. A pioneer in direct marketing, they’ve generated billions in sales helping millions of people improve their health and body. They produce fitness products that are household names; Insanity, P90X, Shakeology, and more have propelled them to be the industry leader in home fitness. But as consumer habits have changed, so too have Beachbody’s marketing tactics. They needed to shift away from the infomercials that had brought them so much success, and move toward a digital approach that would allow them to reach the right audience at the exact right time. And that’s where SteelHouse came in.

We sat down with Beachbody President and Co-founder, Jon Congdon, to get his thoughts on what it takes to succeed in a multi-channel world, and how SteelHouse has helped Beachbody do just that.