Advertising 5 Min Read

How to Launch Performance Marketing Campaigns

Written by Tim Edmundson

Ecommerce marketing is all about efficiently maximizing your efforts, and while there’s plenty of tactics, platforms, and campaign types to choose from it can be difficult to know which ones will get you the biggest bang for your buck. 

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A Guide to Help You Get Started

If you’re new to the world of performance marketing, it can be a bit daunting cutting through the clutter. Thankfully there are a few tried and true channels that will make an immediate impact on your bottom line. 

There are two channels that immediately jump to mind: Paid search and social. These two are well known for driving user action and conversions that result in real revenue. They’re so effective, that once marketers launch on these channels, they never turn them off because the dip in performance would be too drastic. 

But there’s more to performance marketing than just search and social. We’ve put together this Ecommerce Campaign Starter Pack to provide insight into the ad channels – from paid search to Connected TV – that will deliver the strongest performance possible.

Paid Search Campaigns | From keywords to placements, we cover the basics of what it means to launch a successful paid search campaign. 

Display Retargeting | The reach display offers gets you access to pockets of performance that you may miss with search and social. We give you tips and tricks for launching effective retargeting. 

Social Advertising | It’s hard to beat the targeting advantages social possesses. We breakdown how you can launch retargeting and prospecting campaigns to drive serious performance. 

Connected TV | Traditional TV is seen as a branding channel, but Connected TV has changed all that. This is a new, highly-effective performance channel and we break down how to launch campaigns that make an impact. 

Download the Ecommerce Campaign Starter Pack