Connected TV 5 Min Read

Advertisers Set to Increase Connected TV Ad Spend in 2020

Written by Tim Edmundson

65% of advertisers looking to spend more on Connected TV

As TV viewers continue to cut the cord on their cable subscriptions (or just decide to never get one in the first place), Connected TV has continued to grow in popularity among consumers. As more than 80% of U.S. households are now reachable via CTV, it appears advertisers have taken notice and have begun dedicating significant ad budget behind the burgeoning channel. In a survey conducted by FreeWheel, they found that 65% of advertisers intend to increase their spending on Connected TV this year, marking a continued trend of adoption among brands.

As viewing habits change, so too must advertisers’ approach. Streaming has become a pillar of people’s entertainment at home, or soon will be for many more, and the increase in ad spend is indicative of that fact. Coupled with recent world events concerning the COVID-19 outbreak (see our announcement regarding the crisis below), media consumption habits will change in the months ahead﹣perhaps even fast-tracked. As more viewers opt to stay in and avoid public spaces, streaming television will most likely see increased viewing hours. Advertisers should be sure to evaluate their current media plans, and determine whether they align with the landscape of the current global situation.

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