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    1. Retargeting
    2. How Connected TV Works
    3. Ad Builder
    4. Analytics & Reporting

    Our Story

    SteelHouse provides advertising software for brands to reach their audience across Connected TV, web, and mobile. SteelHouse Performance TV has redefined what it means to advertise on television, transforming Connected TV into a direct response, performance marketing channel. Our web retargeting has been leveraged by thousands of top brands for over a decade, driving billions of dollars in revenue.

    Our solutions give advertisers total transparency and complete control over their campaigns—all with the fastest go-live in the industry.

    Press & Announcements

    See More

    Feb 18, 2021

    From A (AI) to Z (Zoom): SteelHouse CEO Mark Douglas Talks Digital Transformation Trends With Cheddar TV

    SteelHouse CEO Mark Douglas talks digital transformation, weighing in on the biggest technology trends, as well as the opportunities fueled by the pandemic.

    Dec 22, 2020

    New Pandemic Stimulus Bill Makes Illegal Streaming a Felony, Says SteelHouse CEO

    There's no doubt that Connected TV advertising has been a big winner to come out of this year's events, however as the industry grows, lawmakers are also taking notice and putting into place new restrictions.

    Dec 14, 2020

    SteelHouse Joins AdExchanger’s 2020 Programmatic Power Players

    AdExhanger, the leading digital advertising and marketing integrated media company, announced their definitive top 60 list of agencies, technology providers and partners in the game.

    Nov 16, 2020

    How the Election Aftermath is Changing Social Media

    This year's election has spurred some social media trends, particularly around censorship and big tech. SteelHouse CEO Mark Douglas joined Yahoo! Finance to discuss the potential consequences of these latest trends.


    • Mercato Partners
    • SV Angel
    • Baroda Ventures
    • Lighthouse Capital Partners
    • Greycroft
    • Rincon Venture Partners
    • Daher Capital
    • Qualcomm Ventures


    Mark oversees the direction of SteelHouse with his 20 years of product development experience gained through repeated success in helping fast-growth companies transition into emerging markets. He started at Oracle. Shortly after, Mark founded a series of successful startups resulting in IPOs and acquisitions. He was the VP of Technology at eHarmony where he built personality-matching technology. More recently, Mark built new technology for Rubicon Project as the VP of Engineering.

    Mark Douglas

    President & CEO

    Ali leads all marketing and communications efforts at SteelHouse. Ali is also an instructor at UCLA Extension, teaching marketing and advertising courses in the Business & Management certification program. Previously, Ali served as principal product designer at Symantec working on the Norton Security line of consumer software. Prior to Symantec, Ali oversaw digital marketing for the Digital Media Services division of Verizon.

    Ali Haeri

    VP of Marketing

    Chris joined an early-stage SteelHouse more than six years ago as VP of Customer Success. Over the course of his tenure, he has led customer service functions including SteelHouse’s international expansion. Most recently, he was Chief Monetization Officer, managing all revenue generation for SteelHouse. Taking the reigns as the company's first COO, Chris oversees all process and systems across the company in addition to assuming broad, top-level management function.

    Chris Innes

    Chief Operating Officer

    Natalie comes to SteelHouse with over 10 years of adtech, sales, and strategic partnerships experience. Most recently, she led partnerships at Omaze and was a senior sales executive at Google, managing relationships with top advertisers. She played a key role in developing mobile click-to-call products, Google Wallet partnerships, custom YouTube music distribution programs, and cross-platform programmatic sales strategies.

    Natalie Serota

    SVP of Business Development

    Anna is the heart and soul of SteelHouse; it is said the company would not have its rich culture without her. She leads the charge ensuring every team member forms a strong relationship with both their team and the company. She started her career in music and entertainment management before being drawn to the world of startups. Since then she has worn many hats, ranging from finance to accounting and human resources.

    Anna McMurphy

    Head of People, Culture & Entertainment

    Eileen leads the SteelHouse sales organization. Most recently, she served as VP of SMB Sales and VP of Sales Strategy over a five year tenure with Sage Intacct. She has taken part in three successful acquisitions, and held sales leadership positions at both private and public companies including ToutApp and Zscaler. A strong proponent of company culture, she believes “culture is what enables teams of people to defy the odds and achieve the remarkable.”

    Eileen Wiens

    SVP of Sales

    Curtis leads our Finance and Accounting team ensuring strategy and performance are supported through financial reporting, compliance and treasury planning. He brings 20 years of experience directing and supporting financial strategies in a variety of companies including 20th Century Fox, Warner Bros, Universal Studios, and Virgin Mobile. Most recently he served as the SVP of Saban Brands Accounting and Finance from startup through acquisition.

    Curtis Johnson

    VP of Finance

    Marwan drives the next generation of SteelHouse's products. He works closely with the product teams to inspire and develop pivotal, game-changing product visions, while also directing the company's overall product roadmap. He has developed marketing technology and innovative, accessible product interfaces and platforms for numerous companies. Previously, Marwan was VP of Marketing at mobileStorm, Inc. and VP of Product Marketing at the Rubicon Project.

    Marwan Soghaier

    Chief Product Officer

    Build Your Career at SteelHouse

    It’s easy for any company to say they have a great culture, but all it takes is talking to people who work there to know if that’s really true. At SteelHouse, we’ve built a culture based on trust, ambition, and accountability -- but most importantly we really like working here. We’re looking for people who naturally want to do more, own more, and make an impact in their careers. Does this sound like you? If so, take a look at our open positions.

    See Open Positions


    The Trade Desk

    Meet Our Team

    1. Marwan Soghaier

      Chief Product Officer

    2. Katie Wilson

      Senior Interactive Designer

    3. Anna McMurphy

      Head of People, Culture & Entertainment

    See More Videos



    Top 100 Digital Companies in LA


    Mark Douglas

    Above The Fold Award

    SteelHouse Website

    Platinum Award

    Transparent Pricing Video

    Platinum Award

    SteelHouse Website

    Bronze Winner

    Save the Carts

    Platinum Winner

    SteelHouse Website

    Platinum Winner

    Post-Holiday Marketing Guide

    EMA Innovator Award

    Save the Carts

    Gold Winner

    Marketing & Creative Design

    Platinum Winner

    SteelHouse Website


    Best Places to Work in Los Angeles

    EMA Visionary Award

    2014 Holiday Marketing Guide

    Gold Winner

    SteelHouse Website & 2014 Holiday Marketing Guide


    50 Companies to Watch

    Gold Winner

    Web Element/Onsite Slide-Out Ad


    Hottest Company in Southern California

    Innovation Award

    Behavioral Commerce Platform

    Silver Award

    Best Small or Medium Business of the Year

    EMA Leader Award

    Display Advertising

    Next Generation Internet Leader

    Behavioral Commerce Platform

    Judge's & Audience Choice

    Behavioral Commerce Platform, Real Time Offers & Retargeting Products


    Top 10 Global Internet Technology