Press & Announcements

See More

Dec 04, 2018

Black Friday Draws 165 Million U.S. Shoppers as the Holiday Grows Abroad

Read More

Dec 04, 2018

How SteelHouse is Turning to Engineers to Take Things to the Next Level

Read More

Nov 13, 2018

4 Things Bad Bosses Will Fear (But Great Leaders Will Do)

Read More

Nov 13, 2018

WhatsApp Ads are Coming: Will Advertisers Start Buying?

Read More


  • Mercato Partners
  • SV Angel
  • Baroda Ventures
  • Lighthouse Capital Partners
  • Greycroft
  • Rincon Venture Partners
  • Daher Capital
  • Qualcomm Ventures


Robert brings over 10 years of experience as an award-winning sales professional. He specializes in growing multi-channel organizations that focus on direct response display. He has a proven ability to aggressively drive sustainable, year-over-year growth through continual innovation with a focus in AdTech startups. At SteelHouse, Robert is responsible for leading and growing our quickly expanding sales team. He has previously worked at Fetchback (Ebay Enterprises) as the Director of Sales.

Robert Cornell

VP, Sales

Mark oversees the direction of SteelHouse with his 20 years of product development experience gained through repeated success in helping fast-growth companies transition into emerging markets. He started at Oracle. Shortly after, Mark founded a series of successful startups resulting in IPOs and acquisitions. He was the VP of Technology at eHarmony where he built personality-matching technology. More recently, Mark built new technology for Rubicon Project as the VP of Engineering.

Mark Douglas

President & CEO

Chris joined an early-stage SteelHouse more than six years ago as VP of Customer Success. Over the course of his tenure, he has led customer service functions including SteelHouse’s international expansion. Most recently, he was Chief Monetization Officer, managing all revenue generation for SteelHouse. Taking the reigns as the company's first COO, Chris oversees all process and systems across the company in addition to assuming broad, top-level management function.

Chris Innes

Chief Operating Officer

Anna is the heart and soul of SteelHouse; it is said the company would not have its rich culture without her. She leads the charge ensuring every team member forms a strong relationship with both their team and the company. She started her career in music and entertainment management before being drawn to the world of startups. Since then she has worn many hats, ranging from finance to accounting and human resources.

Anna McMurphy

Head of People, Culture & Entertainment

Rory leads our client success strategy and program execution at SteelHouse and contributes to our continuous focus on client development and growth. He brings more than 15 years of sales and client success leadership across many large players in the martech and adtech industries. Prior to joining SteelHouse, he held senior roles with CheetahMail, Experian Marketing Services, and Cheetah Digital, where he was most recently Head of Channels and Partners for North America.

Rory Mitchell

Chief Customer Officer

Kathleen leads Recruitment at SteelHouse, driving talent acquisition strategy and execution while maintaining company culture and building the employment brand. She has been instrumental in optimizing and defining best practices for talent acquisition in a number of successful organizational build-outs. Kathleen brings expertise from the intersection of media and tech industries, from high growth start-ups such as Hulu to larger global brands like Experian Marketing Services.

Kathleen Prior-Louis

Head of Talent

Natalie comes to SteelHouse with over 10 years of adtech, sales, and strategic partnerships experience. Most recently, she led partnerships at Omaze and was a senior sales executive at Google, managing relationships with top advertisers. She played a key role in developing mobile click-to-call products, Google Wallet partnerships, custom YouTube music distribution programs, and cross-platform programmatic sales strategies.

Natalie Serota

VP, Business Development

A seasoned marketer, David brings over 20 years of experience building growth-oriented teams for a number of companies with successful exits. At SteelHouse, he is responsible for product and brand marketing functions company-wide. Most recently, he was Chief Marketing Officer for SocialFlow, a social distribution and monetization platform for top media brands and publishers including Associated Press, BBC and Gawker. His previous roles have included CMO at rich media pioneer Point Roll, and other senior leadership roles at companies including Yahoo!, Rovion and Yoyodyne.

David U. Simon

Chief Marketing Officer

Marwan drives the next generation of SteelHouse's products. He works closely with the product teams to inspire and develop pivotal, game-changing product visions, while also directing the company's overall product roadmap. He has developed marketing technology and innovative, accessible product interfaces and platforms for numerous companies. Previously, Marwan was VP of Marketing at mobileStorm, Inc. and VP of Product Marketing at the Rubicon Project.

Marwan Soghaier

Chief Product Officer

Detlef helps lead the strategic vision and execution of the SteelHouse product roadmap, utilizing over 20 years of experience building B2C and B2B services. Before joining SteelHouse, Detlef made significant impacts at companies such as, Yahoo!, and eVite. Among his notable achievements, he led the launch of Yahoo! Mail across several European countries, and was the Head of Product at eHarmony for six years.

Detlef Uecker

VP of Product Management

Dan Weiner leads the Enterprise Sales team at SteelHouse, bringing over 20 years of experience managing performance-based sales teams. He drives the strategic conversation on how brands and agencies can leverage Connected TV, programmatic radio, and more. Dan comes to SteelHouse having managed sales teams in traditional media at CBS, as well as digital media for companies such as FOX Audience Network and, most recently Pandora where he led sales for the Western Region.

Dan Weiner

SVP of Enterprise Sales/CTV

Keith leads our Engineering team at SteelHouse, bringing with him over 25 years of experience leading and transforming technology organizations. At SteelHouse he is responsible for all technology development, infrastructure, and cloud operations. Prior to joining SteelHouse, he led technology organizations at well-recognized companies including eHarmony, Google, Orbitz, Fidelity Investments, and Citigroup, as well as late-stage startups such as Zefr, Deem, and GetThere.

Keith Dale

VP of Engineering

Build Your Career at SteelHouse

It’s easy for any company to say they have a great culture, but all it takes is talking to people who work there to know if that’s really true. At SteelHouse, we’ve built a culture based on trust, ambition, and accountability -- but most importantly we really like working here. We’re looking for people who naturally want to do more, own more, and make an impact in their careers. Does this sound like you? If so, take a look at our open positions.

See Open Positions


  • AdMeta
  • AdScale
  • Altitude
  • AOL
  • AppNexus
  • BidSwitch
  • BrightRoll
  • Casale Media
  • Facebook
  • Floor6
  • Fyber
  • gettyimages
  • Doubleclick Ad Exchange
  • gumgum
  • iab
  • Improve Digital
  • Index Exchange
  • LiveRail
  • LiveRamp
  • Mopub
  • NAI
  • Optimatic
  • PubMatic
  • Pulsepoint
  • RhythmOne
  • Rubicon
  • Smartclip
  • SmartStream
  • SpotXchange
  • StickyAdsTV
  • Switch
  • Technorati
  • The Trade Desk
  • Yahoo
  • Yieldlab
  • YouTube
  • Zedo

Meet Our Team

  1. Robert Cornell

    Vice President of Sales

  2. Katie Wilson

    Senior Interactive Designer

  3. Anna McMurphy

    Head of People, Culture & Entertainment

See More Videos



Top 100 Digital Companies in LA


Mark Douglas

Above The Fold Award

SteelHouse Website

Platinum Award

Transparent Pricing Video

Platinum Award

SteelHouse Website

Bronze Winner

Save the Carts

Platinum Winner

SteelHouse Website

Platinum Winner

Post-Holiday Marketing Guide

EMA Innovator Award

Save the Carts

Gold Winner

Marketing & Creative Design

Platinum Winner

SteelHouse Website


Best Places to Work in Los Angeles

EMA Visionary Award

2014 Holiday Marketing Guide

Gold Winner

SteelHouse Website & 2014 Holiday Marketing Guide


50 Companies to Watch

Gold Winner

Web Element/Onsite Slide-Out Ad


Hottest Company in Southern California

Innovation Award

Behavioral Commerce Platform

Silver Award

Best Small or Medium Business of the Year

EMA Leader Award

Display Advertising

Next Generation Internet Leader

Behavioral Commerce Platform

Judge's & Audience Choice

Behavioral Commerce Platform, Real Time Offers & Retargeting Products


Top 10 Global Internet Technology