Our Story

SteelHouse builds advertising software for brands to drive measurable conversions, revenue, site visits and more through the power of television. SteelHouse Performance TV is the world’s first and only Connected TV advertising platform optimized for direct-response marketing goals. It redefines what advertisers can do with television, giving them the power to tie performance directly to their TV campaigns.

Television is the most powerful ad medium in the world. We believe that it belongs right alongside paid search and social in advertisers’ direct-response marketing strategies. That’s why we applied our years of experience building performance marketing software to create an ad platform that combines the precision of digital with the impact of television. SteelHouse Performance TV offers a suite of targeting, measurement, and automated optimization technology designed to deliver the results marketers expect from their performance channels. Our mission isn’t just to ensure your TV campaigns hit your goals, it’s to leave a lasting impact that helps you drive business for years to come.

Press & Announcements

Apr 30, 2021

CEO Mark Douglas Explains Why it’s Not in Consumer’s Interest to Opt Out

SteelHouse President and CEO Mark Douglas appeared on Bloomberg radio to discuss Apple's latest iO4 update, and how these latest privacy changes leaves Facebook unscathed.

Apr 22, 2021

SteelHouse Nominated ‘Best Addressable TV Solution’ in Adweek Best of Tech Partner Awards

Apr 21, 2021

“Pent up demand is creating a classic demand-supply imbalance” says SteelHouse CEO Mark Douglas

Mar 26, 2021

Does ViacomCBS Have a Streaming Problem? Leaning on Ad-Supported Streaming Could be Their Saving Grace, Says SteelHouse CEO

CEO of SteelHouse, Mark Douglas, weighs in on ViacomCBS's latest stock dive - and in other news, could Trump's latest move to get back on social media (and start his own network) turn into reality?

Investors

Leadership

Mark oversees the direction of SteelHouse with his 20 years of product development experience gained through repeated success in helping fast-growth companies transition into emerging markets. He started at Oracle. Shortly after, Mark founded a series of successful startups resulting in IPOs and acquisitions. He was the VP of Technology at eHarmony where he built personality-matching technology. More recently, Mark built new technology for Rubicon Project as the VP of Engineering.

Mark Douglas

President & CEO

Ali leads all marketing and communications efforts at SteelHouse. Ali is also an instructor at UCLA Extension, teaching marketing and advertising courses in the Business & Management certification program. Previously, Ali served as principal product designer at Symantec working on the Norton Security line of consumer software. Prior to Symantec, Ali oversaw digital marketing for the Digital Media Services division of Verizon.

Ali Haeri

VP of Marketing

Chris joined an early-stage SteelHouse more than six years ago as VP of Customer Success. Over the course of his tenure, he has led customer service functions including SteelHouse’s international expansion. Most recently, he was Chief Monetization Officer, managing all revenue generation for SteelHouse. Taking the reigns as the company's first COO, Chris oversees all process and systems across the company in addition to assuming broad, top-level management function.

Chris Innes

Chief Operating Officer

Natalie comes to SteelHouse with over 10 years of adtech, sales, and strategic partnerships experience. Most recently, she led partnerships at Omaze and was a senior sales executive at Google, managing relationships with top advertisers. She played a key role in developing mobile click-to-call products, Google Wallet partnerships, custom YouTube music distribution programs, and cross-platform programmatic sales strategies.

Natalie Serota

SVP of Business Development

Anna is the heart and soul of SteelHouse; it is said the company would not have its rich culture without her. She leads the charge ensuring every team member forms a strong relationship with both their team and the company. She started her career in music and entertainment management before being drawn to the world of startups. Since then she has worn many hats, ranging from finance to accounting and human resources.

Anna McMurphy

Head of People, Culture & Entertainment

Eileen leads the SteelHouse sales organization. Most recently, she served as VP of SMB Sales and VP of Sales Strategy over a five year tenure with Sage Intacct. She has taken part in three successful acquisitions, and held sales leadership positions at both private and public companies including ToutApp and Zscaler. A strong proponent of company culture, she believes “culture is what enables teams of people to defy the odds and achieve the remarkable.”

Eileen Wiens

SVP of Sales

Curtis leads our Finance and Accounting team ensuring strategy and performance are supported through financial reporting, compliance and treasury planning. He brings 20 years of experience directing and supporting financial strategies in a variety of companies including 20th Century Fox, Warner Bros, Universal Studios, and Virgin Mobile. Most recently he served as the SVP of Saban Brands Accounting and Finance from startup through acquisition.

Curtis Johnson

VP of Finance

Marwan drives the next generation of SteelHouse's products. He works closely with the product teams to inspire and develop pivotal, game-changing product visions, while also directing the company's overall product roadmap. He has developed marketing technology and innovative, accessible product interfaces and platforms for numerous companies. Previously, Marwan was VP of Marketing at mobileStorm, Inc. and VP of Product Marketing at the Rubicon Project.

Marwan Soghaier

Chief Product Officer

Build Your Career at SteelHouse

It’s easy for any company to say they have a great culture, but all it takes is talking to people who work there to know if that’s really true. At SteelHouse, we’ve built a culture based on trust, ambition, and accountability -- but most importantly we really like working here. We’re looking for people who naturally want to do more, own more, and make an impact in their careers. Does this sound like you? If so, take a look at our open positions.

See Open Positions