About SteelHouse | Digital Marketing & Display Advertising

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Feb 28, 2019

Bridge Bank Extends $17MM Credit Facility to SteelHouse

SteelHouse will use the new credit facility to fund working capital needs and support growth initiatives.

Feb 26, 2019

Former Chief Customer Officer Rory Mitchell Elevated to Chief Revenue Officer

Mitchell has been tasked with creating a seamless customer journey for our advertiser and agency clients through effective sales, customer success, and CRM.

Feb 15, 2019

Apple Prepares to Introduce the ‘Netflix of News’

Mark Douglas, CEO SteelHouse, weighs in on reports that Apple is getting ready to introduce a subscription news service, and what it means for the company.

Feb 5, 2019

Google Parent Alphabet Sinks Despite Earnings Beat

SteelHouse CEO explains why a drop in Google's ad business meant a drop in stock price.


  • Mercato Partners
  • SV Angel
  • Baroda Ventures
  • Lighthouse Capital Partners
  • Greycroft
  • Rincon Venture Partners
  • Daher Capital
  • Qualcomm Ventures


Mark oversees the direction of SteelHouse with his 20 years of product development experience gained through repeated success in helping fast-growth companies transition into emerging markets. He started at Oracle. Shortly after, Mark founded a series of successful startups resulting in IPOs and acquisitions. He was the VP of Technology at eHarmony where he built personality-matching technology. More recently, Mark built new technology for Rubicon Project as the VP of Engineering.

Mark Douglas

President & CEO

Chris joined an early-stage SteelHouse more than six years ago as VP of Customer Success. Over the course of his tenure, he has led customer service functions including SteelHouse’s international expansion. Most recently, he was Chief Monetization Officer, managing all revenue generation for SteelHouse. Taking the reigns as the company's first COO, Chris oversees all process and systems across the company in addition to assuming broad, top-level management function.

Chris Innes

Chief Operating Officer

Anna is the heart and soul of SteelHouse; it is said the company would not have its rich culture without her. She leads the charge ensuring every team member forms a strong relationship with both their team and the company. She started her career in music and entertainment management before being drawn to the world of startups. Since then she has worn many hats, ranging from finance to accounting and human resources.

Anna McMurphy

Head of People, Culture & Entertainment

Rory leads our client success strategy and program execution at SteelHouse and contributes to our continuous focus on client development and growth. He brings more than 15 years of sales and client success leadership across many large players in the martech and adtech industries. Prior to joining SteelHouse, he held senior roles with CheetahMail, Experian Marketing Services, and Cheetah Digital, where he was most recently Head of Channels and Partners for North America.

Rory Mitchell

Chief Revenue Officer

Kathleen leads Recruitment at SteelHouse, driving talent acquisition strategy and execution while maintaining company culture and building the employment brand. She has been instrumental in optimizing and defining best practices for talent acquisition in a number of successful organizational build-outs. Kathleen brings expertise from the intersection of media and tech industries, from high growth start-ups such as Hulu to larger global brands like Experian Marketing Services.

Kathleen Prior-Louis

Head of Talent

Natalie comes to SteelHouse with over 10 years of adtech, sales, and strategic partnerships experience. Most recently, she led partnerships at Omaze and was a senior sales executive at Google, managing relationships with top advertisers. She played a key role in developing mobile click-to-call products, Google Wallet partnerships, custom YouTube music distribution programs, and cross-platform programmatic sales strategies.

Natalie Serota

SVP of Business Development

Marwan drives the next generation of SteelHouse's products. He works closely with the product teams to inspire and develop pivotal, game-changing product visions, while also directing the company's overall product roadmap. He has developed marketing technology and innovative, accessible product interfaces and platforms for numerous companies. Previously, Marwan was VP of Marketing at mobileStorm, Inc. and VP of Product Marketing at the Rubicon Project.

Marwan Soghaier

Chief Product Officer

Dan Weiner leads the Strategic Sales team at SteelHouse, bringing over 20 years of experience managing performance-based sales teams. He drives the strategic conversation on how brands and agencies can leverage our digital advertising package including Connected TV and more. Dan comes to SteelHouse having managed sales teams in traditional media at CBS, as well as digital media for companies such as FOX Audience Network and, most recently Pandora where he led sales for the Western Region.

Dan Weiner

SVP of Strategic Sales

Build Your Career at SteelHouse

It’s easy for any company to say they have a great culture, but all it takes is talking to people who work there to know if that’s really true. At SteelHouse, we’ve built a culture based on trust, ambition, and accountability -- but most importantly we really like working here. We’re looking for people who naturally want to do more, own more, and make an impact in their careers. Does this sound like you? If so, take a look at our open positions.

See Open Positions

Meet Our Team

  1. Marwan Soghaier

    Chief Product Officer

  2. Katie Wilson

    Senior Interactive Designer

  3. Anna McMurphy

    Head of People, Culture & Entertainment

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Top 100 Digital Companies in LA


Mark Douglas

Above The Fold Award

SteelHouse Website

Platinum Award

Transparent Pricing Video

Platinum Award

SteelHouse Website

Bronze Winner

Save the Carts

Platinum Winner

SteelHouse Website

Platinum Winner

Post-Holiday Marketing Guide

EMA Innovator Award

Save the Carts

Gold Winner

Marketing & Creative Design

Platinum Winner

SteelHouse Website


Best Places to Work in Los Angeles

EMA Visionary Award

2014 Holiday Marketing Guide

Gold Winner

SteelHouse Website & 2014 Holiday Marketing Guide


50 Companies to Watch

Gold Winner

Web Element/Onsite Slide-Out Ad


Hottest Company in Southern California

Innovation Award

Behavioral Commerce Platform

Silver Award

Best Small or Medium Business of the Year

EMA Leader Award

Display Advertising

Next Generation Internet Leader

Behavioral Commerce Platform

Judge's & Audience Choice

Behavioral Commerce Platform, Real Time Offers & Retargeting Products


Top 10 Global Internet Technology