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    1. Retargeting
    2. How Connected TV Works
    3. Ad Builder
    4. Analytics & Reporting

    Our Story

    SteelHouse builds advertising software for brands to drive measurable conversions, revenue, site visits and more through the power of television. SteelHouse Performance TV is the world’s first and only Connected TV advertising platform optimized for direct-response marketing goals. It redefines what advertisers can do with television, giving them the power to tie performance directly to their TV campaigns. 

    Television is the most powerful ad medium in the world. We believe that it belongs right alongside paid search and social in advertisers’ direct-response marketing strategies. That’s why we applied our years of experience building performance marketing software to create an ad platform that combines the precision of digital with the impact of television. SteelHouse Performance TV offers a suite of targeting, measurement, and automated optimization technology designed to deliver the results marketers expect from their performance channels. Our mission isn’t just to ensure your TV campaigns hit your goals, it’s to leave a lasting impact that helps you drive business for years to come.

    Press & Announcements

    See More

    Apr 30, 2021

    CEO Mark Douglas Explains Why it’s Not in Consumer’s Interest to Opt Out

    SteelHouse President and CEO Mark Douglas appeared on Bloomberg radio to discuss Apple's latest iO4 update, and how these latest privacy changes leaves Facebook unscathed.

    Mar 26, 2021

    Does ViacomCBS Have a Streaming Problem? Leaning on Ad-Supported Streaming Could be Their Saving Grace, Says SteelHouse CEO

    CEO of SteelHouse, Mark Douglas, weighs in on ViacomCBS's latest stock dive - and in other news, could Trump's latest move to get back on social media (and start his own network) turn into reality?


    • Mercato Partners
    • SV Angel
    • Baroda Ventures
    • Lighthouse Capital Partners
    • Greycroft
    • Rincon Venture Partners
    • Daher Capital
    • Qualcomm Ventures


    Mark oversees the direction of SteelHouse with his 20 years of product development experience gained through repeated success in helping fast-growth companies transition into emerging markets. He started at Oracle. Shortly after, Mark founded a series of successful startups resulting in IPOs and acquisitions. He was the VP of Technology at eHarmony where he built personality-matching technology. More recently, Mark built new technology for Rubicon Project as the VP of Engineering.

    Mark Douglas

    President & CEO

    Ali leads all marketing and communications efforts at SteelHouse. Ali is also an instructor at UCLA Extension, teaching marketing and advertising courses in the Business & Management certification program. Previously, Ali served as principal product designer at Symantec working on the Norton Security line of consumer software. Prior to Symantec, Ali oversaw digital marketing for the Digital Media Services division of Verizon.

    Ali Haeri

    VP of Marketing

    Chris joined an early-stage SteelHouse more than six years ago as VP of Customer Success. Over the course of his tenure, he has led customer service functions including SteelHouse’s international expansion. Most recently, he was Chief Monetization Officer, managing all revenue generation for SteelHouse. Taking the reigns as the company's first COO, Chris oversees all process and systems across the company in addition to assuming broad, top-level management function.

    Chris Innes

    Chief Operating Officer

    Natalie comes to SteelHouse with over 10 years of adtech, sales, and strategic partnerships experience. Most recently, she led partnerships at Omaze and was a senior sales executive at Google, managing relationships with top advertisers. She played a key role in developing mobile click-to-call products, Google Wallet partnerships, custom YouTube music distribution programs, and cross-platform programmatic sales strategies.

    Natalie Serota

    SVP of Business Development

    Anna is the heart and soul of SteelHouse; it is said the company would not have its rich culture without her. She leads the charge ensuring every team member forms a strong relationship with both their team and the company. She started her career in music and entertainment management before being drawn to the world of startups. Since then she has worn many hats, ranging from finance to accounting and human resources.

    Anna McMurphy

    Head of People, Culture & Entertainment

    Eileen leads the SteelHouse sales organization. Most recently, she served as VP of SMB Sales and VP of Sales Strategy over a five year tenure with Sage Intacct. She has taken part in three successful acquisitions, and held sales leadership positions at both private and public companies including ToutApp and Zscaler. A strong proponent of company culture, she believes “culture is what enables teams of people to defy the odds and achieve the remarkable.”

    Eileen Wiens

    SVP of Sales

    Curtis leads our Finance and Accounting team ensuring strategy and performance are supported through financial reporting, compliance and treasury planning. He brings 20 years of experience directing and supporting financial strategies in a variety of companies including 20th Century Fox, Warner Bros, Universal Studios, and Virgin Mobile. Most recently he served as the SVP of Saban Brands Accounting and Finance from startup through acquisition.

    Curtis Johnson

    VP of Finance

    Marwan drives the next generation of SteelHouse's products. He works closely with the product teams to inspire and develop pivotal, game-changing product visions, while also directing the company's overall product roadmap. He has developed marketing technology and innovative, accessible product interfaces and platforms for numerous companies. Previously, Marwan was VP of Marketing at mobileStorm, Inc. and VP of Product Marketing at the Rubicon Project.

    Marwan Soghaier

    Chief Product Officer

    Build Your Career at SteelHouse

    It’s easy for any company to say they have a great culture, but all it takes is talking to people who work there to know if that’s really true. At SteelHouse, we’ve built a culture based on trust, ambition, and accountability -- but most importantly we really like working here. We’re looking for people who naturally want to do more, own more, and make an impact in their careers. Does this sound like you? If so, take a look at our open positions.

    See Open Positions


    The Trade Desk

    Meet Our Team

    1. Marwan Soghaier

      Chief Product Officer

    2. Katie Wilson

      Senior Interactive Designer

    3. Anna McMurphy

      Head of People, Culture & Entertainment

    See More Videos



    Top 100 Digital Companies in LA


    Mark Douglas

    Above The Fold Award

    SteelHouse Website

    Platinum Award

    Transparent Pricing Video

    Platinum Award

    SteelHouse Website

    Bronze Winner

    Save the Carts

    Platinum Winner

    SteelHouse Website

    Platinum Winner

    Post-Holiday Marketing Guide

    EMA Innovator Award

    Save the Carts

    Gold Winner

    Marketing & Creative Design

    Platinum Winner

    SteelHouse Website


    Best Places to Work in Los Angeles

    EMA Visionary Award

    2014 Holiday Marketing Guide

    Gold Winner

    SteelHouse Website & 2014 Holiday Marketing Guide


    50 Companies to Watch

    Gold Winner

    Web Element/Onsite Slide-Out Ad


    Hottest Company in Southern California

    Innovation Award

    Behavioral Commerce Platform

    Silver Award

    Best Small or Medium Business of the Year

    EMA Leader Award

    Display Advertising

    Next Generation Internet Leader

    Behavioral Commerce Platform

    Judge's & Audience Choice

    Behavioral Commerce Platform, Real Time Offers & Retargeting Products


    Top 10 Global Internet Technology