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  1. Retargeting
  2. How Connected TV Works
  3. Ad Builder
  4. Analytics & Reporting

Industry

Wine & Spirits

Objective

Reach New Users

Solutions

SteelHouse Performance TV


“We needed a new way to drive more traffic to our site, and Performance TV helped us do exactly that. We were able to connect with an audience that was very valuable to us, during a particularly crazy time of year, and deliver a message that resonated with shoppers.”

Sean Kelly

Chief Marketing Officer, ABC Fine Wine & Spirits

Performance TV Campaign Results

  • Site Visit Rate: 1.09%
  • Completion Rate: 96.51%
  • Conversions: 1.37%

Bring on the Challenge

ABC Fine Wine & Spirits were looking to drive a steady flow of new customers to their business during the holiday season, and knew their convenient pick-up and delivery options would be a great selling point for busy holiday shoppers. They needed a solution that would let them accurately reach new users, ensure they were targeting the right audience, and measure success—which made SteelHouse Performance TV the perfect fit.

Enter SteelHouse

ABC Fine Wine & Spirits leveraged SteelHouse Performance TV to drive new user acquisition using compelling creative streamed across top-tier networks like HGTV, TBS, Comedy Central, and CBS News on Connected TV. 

They started by tapping into Performance TV’s full integration with the Oracle Data Cloud, the largest audience data provider in the world, to reach ideal shoppers. Due to the seasonal focus of their campaign, they targeted households with a tendency to host Thanksgiving or Christmas parties, as well as users with interests in beer, wine, and spirits. These targeting parameters got them in front of valuable prospects who would be likely to visit their site or stores and make a purchase.

Once their Performance TV prospecting campaign was driving new users to their site, they launched a display retargeting campaign to leverage the inflow of traffic and convince shoppers to come back and convert. This created a full-funnel campaign experience, bringing new users into ABC Fine Wine & Spirits’ marketing funnel, and seeing them through to conversion.

The Results

The Performance TV campaign was a total success for ABC Fine Wine & Spirits, driving new users to not only visit their site, but convert as well. What’s more, their display retargeting campaign helped drive users further down the funnel, and helped bolster their overall marketing performance—speaking to the importance of creating an immersive marketing strategy that keeps messaging top of mind.

“We needed a new way to drive more traffic to our site, and Performance TV helped us do exactly that. We were able to connect with an audience that was very valuable to us, during a particularly crazy time of year, and deliver a message that resonated with shoppers.”

Sean Kelly

Chief Marketing Officer, ABC Fine Wine & Spirits

Performance TV Campaign Results

  • Site Visit Rate: 1.09%
  • Completion Rate: 96.51%
  • Conversions: 1.37%

More Case Studies


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SteelHouse Performance TV Prospecting & Retargeting

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