2021 Post-Holiday Connected TV Report

Connected TV isn’t just a branding channel anymore. More advertisers are using it as a direct-response performance channel—and we have the numbers to prove it.

We analyzed Connected TV’s year-over-year growth, its changing role in marketing strategies, and the types of advertisers active on the channel. In order to better understand its consistency in achieving performance goals, we also compared advertisers’ Q4 2020 campaigns to their 2019 counterparts.

Fill out the form and discover what performance marketing looks like on Connected TV.

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