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SteelHouse launches dedicated optimization for streaming television ads

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See the Latest News and Updates

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Despite Brand Boycotts, Many Direct-Response Advertisers Are Still Committed to Facebook

SteelHouse CEO Mark Douglas featured on FOX Business to weigh in on the continued Facebook boycott, as well as the latest move by Twitter to launch a subscription platform.
News

Jul 10, 2020 | 7 Min Read

Despite Brand Boycotts, Many Direct-Response Advertisers Are Still Committed to Facebook

Jul 10, 2020 | 7 Min Read

More than 750+ brands have pulled their ad dollars out of Facebook, as the brand boycott continues to charge ahead. However, Facebook's stock price continues to climb - SteelHouse CEO Mark Douglas weighs in.

 Advertising

Jul 10, 2020 | 10 Min Read

Holiday Shopping Anticipation, Amazon Live TV, & More | Weekly Marketing News

Jul 10, 2020 | 10 Min Read

There has been a lot to cover this week in digital, mobile, and CTV marketing news. Here are some of the headlines that caught our attention.

 Connected TV

Jul 8, 2020 | 5 Min Read

Stop Using DMAs: Connected TV Offers a Better Way

Jul 8, 2020 | 5 Min Read

TV advertisers waste a lot of their ad budgets using DMAs to target viewers on a local level. Thankfully, Connected TV advertising has solved that problem.

 Connected TV

Jul 6, 2020 | 5 Min Read

Report: Ad Budgets Shifting From Linear to Connected TV

Jul 6, 2020 | 5 Min Read

Per a new report by the IAB, more than half of media buyers are shifting their broadcast and cable advertising budgets over to CTV.