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    5. We recommend a starting budget of over $10,000 to generate optimal campaign performance.

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    While you wait, why not learn more about SteelHouse? It will help pass the time.

    1. Retargeting
    2. How Connected TV Works
    3. Ad Builder
    4. Analytics & Reporting

    What Makes Us Different

    Performance Marketing Comes to Television

    Unlock television’s performance potential by combining the impact and prestige of TV advertising with a suite of optimization, attribution, and targeting that delivers results at massive scale.

    We’ve transformed Connected TV from a brand marketing channel to one that functions like paid search and social—allowing you to launch self-managed campaigns that focus on conversions and revenue.

    See the Latest News and Updates

    From A (AI) to Z (Zoom): SteelHouse CEO Mark Douglas Talks Digital Transformation Trends With Cheddar TV

    SteelHouse CEO Mark Douglas discusses the pandemic fueled tech trends that play a crucial role in our lives amid the pandemic - and beyond.
    News

    Mar 5, 2021 | 10 Min Read

    Local Marketing, Streaming Service Promotions, & More | Weekly Marketing News

    Mar 5, 2021 | 10 Min Read

    This week has seen plenty of news updates in the world of digital, Connected TV, and mobile marketing. Here’s what’s been making headlines.

     Connected TV

    Mar 3, 2021 | 4 Min Read

    Connected TV Retargeting Outperforms Display-Only Approach

    Mar 3, 2021 | 4 Min Read

    The analysis of advertiser data shows Performance TV retargeting campaigns generated more conversions and better ROAS than display-only.

     Connected TV

    Mar 2, 2021 | 3 Min Read

    SteelHouse + Quora Digest

    Mar 2, 2021 | 3 Min Read

    With the rise of Connected TV, marketers need to learn a lot about the fastest growing ad channel—and quickly. We’ve compiled the top questions and answers from Quora, where experts address complex questions, into a digest for a quick breakdown on what marketers need to know most.

     Advertising

    Mar 2, 2021 | 4 Min Read

    IDFA Changes Force DTC Brands to Look Beyond Facebook

    Mar 2, 2021 | 4 Min Read

    Direct-to-consumer advertisers’ need to diversify revenue streams sees them shift budgets to Snapchat and Connected TV.

    AdSpace.

    The World's First Show About Connected TV

    If you ever wanted to learn about Connected TV advertising by watching a B2B comedy web series filmed with zero budget and our own team members in place of professional actors—you’re in luck. Sit back, relax, and enjoy.

    Watch Trailer

    Episodes

    Trailer

    Watch the smart, funny series that’s captured the hearts of performance marketers everywhere.

    Ep 1 | Lie Detector

    The latest Performance TV numbers are in, and they’re great…a little too great. Kristen gives performance expert Mathias a lie detector test.

    Ep 2 | Boot Camp

    Joey’s passion for fitness leads him to put on a bootcamp at the office. Imani tries to balance exercise and closing a Performance TV deal, while Dan elevates his fitness to new heights.

    Ep 3 | Work From Home

    Tasha has an amazing day at the office, while Bo works from home and experiences the Performance TV buying journey first-hand.

    Ep 4 | Personal Fridge

    Stephan leads a Performance TV lunch and learn. Vanessa investigates a sinister smell coming from the personal fridge - with dire consequences.

    SteelHouse is the future of TV and direct-response advertising.

    Learn how to better drive performance for your digital campaigns with this full-funnel solution.