Digital advertising is a technology-managed business – any marketer can tell you that. Marketers must navigate, manage, and master multiple platforms spread across multiple vendors. This leads to wasted time, a lack of transparency on digital media buys, and a dip in performance. Overcoming these challenges should be the number one priority for any marketer looking to effectively purchase media and manage their campaigns.
SteelHouse teamed up with Forrester Consulting to better understand the challenges marketers face, and the results show a single platform with the right pricing model solves a lot of headaches for the modern marketer.
Viewability refers to ads that are seen by a site visitor - and not hidden by ad blockers, below the fold, or not given the time to load. As competition for space and cost of ads increase, some advertisers have had enough and want publishers to guarantee that 100% of the ads they sell are being seen.
But is that the right move? While it’s still a great metric for prospecting and branding campaigns, is the quest for perfect viewability actually costing advertisers sales?
Ever wondered how look-alike targeting can help increase your audience reach? Ever wondered how you can expand on your reach and drive conversions? Well, look no further!
In our Campaign Spotlight – Look-alike Targeting Infographic, we show you step-by-step how look-alike targeting works, the benefits of running look-alike campaigns, and more importantly, how to yield the best conversion and campaign revenue lift by combining look-alike targeting with our Slingshot technology. We even share some great use cases!
We’re dispelling the myth on view-through attribution in our latest infographic! Learn everything you’ve ever needed to know about view-throughs – how they’re measured, how they’re tracked, why they get a bad rap and more! We’ll also uncover how view-throughs stack up against click-throughs and explain why view-throughs are an essential metric in measuring your marketing success.
In our Seeing is Believing – Why View-Throughs Matter Infographic, we prove that view-throughs are the real deal!
We’re lifting the veil on our A2 success by giving you insider access to everything you’ve ever wanted to know about the new generation of online advertising! Curious how A2 can help you drive more site traffic, increase click-throughs, shopper engagement, and revenue? Want to know how SteelHouse helps you make your ads enticing, clickable, and interactive?
In our Unleashing the Ad Beast infographic we share how SteelHouse turns your chaotic marketing process into a seamless joyride filled with nothing but marketing ROI glory!
Are you ready for the next wave of online advertising? It’s time to say goodbye to boring, static ads and say hello to rich, multimedia ads. Discover why rich ads rule over standard ads, five ways to turn a broing ad into an interactive ad, and more!
Check out our latest inforgraphic that is your How-To on Serving High Engagement Ads on Any Device!
Preparing marketing initiatives that really resonate with your shoppers can feel a little overwhelming. After all, you’re trying to please a lot of different types of people who all have their own set of expectations when they shop your brand.
Do not fear though, SteelHouse’s Holiday Marketing Tips, Pointers & Best Practices infographic provides important dates and pointers that can help you plan effective and successful marketing campaigns!
Start the holiday season off right with these tips!
We took an in-depth look at retailer brands and their advertising campaigns, marketing spending, and overall campaign messaging. Curious about what call-to-action buttons retailers use most in their online ads? Want to know what call-to-actions consumers click on most?
Our latest infographic tells all!
When it comes to online social shopping, Pinterest users are far more likely to purchase items they see posted on the site compared to the purchasing behavior of Facebook users viewing items they’ve seen on the news feed or a friend’s wall, according to SteelHouse’s recent Social Shopping 2012 survey.
Check out our latest infographic to see our social shopping findings!