2016 Holiday Digital Marketing Guide

2016 Holiday Digital Marketing Guide

Your Annual Guide to Navigating the Season.
Every marketer can use a little help, especially when it comes to their holiday marketing campaigns. So we have compiled the latest holiday marketing trends, best practices, and innovative campaign ideas.

We'll cover:

  • Holiday planning checklist
  • How to overcome the most common holiday marketing hurdles
  • Campaign tips for every step in the purchase funnel
  • How to design your own ads using the content around you
Email Marketing & Social Media

Email Marketing & Social Media

Learn how to boost campaign performance by targeting your email subscribers in social.

We'll cover:

  • The evolution of email
  • Reasons to target your subscribers elsewhere
  • Campaign tactics and how to create social ads that convert
A/B Split Testing Guide & Conversion Optimization White Paper

A/B Split Testing Guide & Conversion Optimization White Paper

How to best test for conversion success.

We'll cover:

  • The importance of the conversion
  • What A/B testing is
  • The benefits of testing
  • Testing Tips
Segmentation // From Data Points To Dollar Signs

Segmentation // From Data Points To Dollar Signs

How to best test for campaign success.

We'll cover:

  • What segmentation is
  • How behavioral segmentation differs
  • Why real-time segmentation is important
  • How to use your segments, and how to get started
10 Data-Driven Campaigns to Jump-Start your Marketing

10 Data-Driven Campaigns to Jump-Start your Marketing

Tested for success campaigns, tips, and recommendations.

We'll cover:

  • 10 campaign recommendations to complement your retargeting efforts
  • We'll also give you a campaign pre-flight checklist to make sure your new campaigns are ready to go.