Our Story


In 2010 we set out to change the eCommerce marketing space because we saw the obvious flaws in online advertising: channel confusion, a reactionary system to consumer trends, blind trust in black box algorithms, over-spending, waiting forever on creative and even longer to go live. And, of course, deciphering attribution for performance.

Comprised of veteran direct marketers and engineers from eHarmony, E*TRADE, Oracle and the Rubicon Project, we focus intensely on one simple objective:

To create performance marketing that actually performs.

As a result, we pioneered a cloud-based advertising platform that gives our customers complete control, access to marketing channels, and delivers audience, creative, and performance – all from one beautiful user interface.

We call it the SteelHouse Advertising Suite.