Simplifying Media Buys
Digital advertising is a technology-managed business – any marketer can tell you that. Marketers must navigate, manage, and master multiple platforms spread across multiple vendors. This leads to wasted time, a lack of transparency on digital media buys, and a dip in performance. Overcoming these challenges should be the number one priority for any marketer looking to effectively purchase media and manage their campaigns.
SteelHouse teamed up with Forrester Consulting to better understand the challenges marketers face, and the results show a single platform with the right pricing model solves a lot of headaches for the modern marketer.