Your Guide to Viewability vs Reaching Valuable Customers
Viewability refers to ads that are seen by a site visitor – and not hidden by ad blockers, below the fold, or not given the time to load. As competition for space and cost of ads increase, some advertisers have had enough and want publishers to guarantee that 100% of the ads they sell are being seen.
But is that the right move? While it’s still a great metric for prospecting and branding campaigns, is the quest for perfect viewability actually costing advertisers sales?