B2B Office Supply Chain Turns to SteelHouse for Incremental Revenue from New Products
Since most of the sales for this well-known brand goes through their website, driving the right audience to relevant product pages is the key to their success.
Focus on increasing visibility of new product lines, without distracting from existing campaigns.
Partnering with SteelHouse meant reaching new audiences who were more likely to convert, based on their behavior.
Creating new audiences resulted in a 32:1 ROAS, without cannibalizing existing sales.