B2B Office Supply Chain Turns to SteelHouse for Incremental Revenue from New Products

Since most of the sales for this well-known brand goes through their website, driving the right audience to relevant product pages is the key to their success.

THE CHALLENGE

Focus on increasing visibility of new product lines, without distracting from existing campaigns.

THE SOLUTION

Partnering with SteelHouse meant reaching new audiences who were more likely to convert, based on their behavior.

KEY TAKEAWAYS

Creating new audiences resulted in a 32:1 ROAS, without cannibalizing existing sales.

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