Next Generation Marketing Platform Features Real-Time Mobile Segmentation
SteelHouse Gives More Control to Marketers with Advanced Mobile Capabilities
LOS ANGELES, CA (March 27, 2015) – SteelHouse™ (www.SteelHouse.com), a leading marketing technology company, announced they have extended their award-winning segmentation engine to provide unprecedented flexibility over targeting mobile audiences. This is the latest addition to SteelHouse’s marketing platform, CANVAS – designed by marketers to provide complete control over retargeting and acquisition campaigns.
According to industry data, 87% of marketers are buying mobile web ads, but only 11% are using segments in those campaigns. With CANVAS, marketers can segment by device, against any shopping behavior, all in real time. This real-time feature is exclusive to SteelHouse, not offered by other display platform in the industry.
“With over 50% of site traffic coming from mobile, there’s clearly a huge focus in the industry to monetize this channel,” said Mark Douglas, President and CEO. “Applying our segmentation technology to mobile just made sense.”
SteelHouse customers have been blown away by their mobile campaign performance. An early adopter of mobile segmentation, a well-known lifestyle apparel brand, is seeing click to conversion rates 175% higher than the industry average for fashion and apparel. And their cart abandonment campaigns are performing over 300% higher.
For more news on SteelHouse: www.steelhouse.com/about/press-releases
SteelHouse™ (www.SteelHouse.com), ) is a data-driven marketing technology company bringing innovative advertising solutions to brands, agencies and direct marketers. By giving control over audience, creative, and channel – marketers can run superior retention and acquisition campaigns. SteelHouse reaches hundreds of millions of consumers a month, across hundreds of the world’s largest brands with its award-winning retargeting, retention, acquisition and creative technologies. The SteelHouse team is comprised of veteran direct marketers and engineers from eHarmony, E*TRADE, Oracle, and the Rubicon Project.
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