Evo’s Success with Segmentation

Evo, a Top 500 Internet Retailer of skate, snowboard and extreme sports equipment, had been using three online advertising vendors and were on the lookout for a better return on investment.

THE CHALLENGE

Improve Evo’s conversions, sales, and revenue.

THE SOLUTION

SteelHouse served segmented ads according to Evo’s site visitors’ shopping behavior and personalities. and built in-depth profiles so Evo could more effectively market to their audience as individuals.

KEY TAKEAWAYS

Advanced segmentation delivered a 237% increase in conversion rate.

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