eCampus Gains Incremental Lift with Retargeting
eCampus.com is the internet’s leading online destination to help students rent, buy, trade in or trade up their academic textbooks. They desired to go beyond traditional segmentation to understand the behaviors that ultimately drove purchase decisions.
With an expansive shopper base, eCampus.com sought new retargeting strategies and technology that would enable them to increase their sales among all shopper types.
eCampus.com used SteelHouse’s data-driven marketing platform to understand the types of shoppers who visit their site and then launched retargeting offers immediately targeting those different shopper segments.
eCampus targeted people with items still left in their cart, resulting in a 114% incremental conversion lift.