SteelHouse Wins AVA Digital Award for its A2 Ads
SteelHouse was named a Gold Winner in the 2013 AVA Digital Awards.
LOS ANGELES, CA (Feb. 20, 2013) – SteelHouse (www.SteelHouse.com), a data-driven marketing technology company, is proud to announce it has won two awards in the 2013 AVA Digital Awards. The AVA Digital Awards competition is an international competition that recognizes outstanding work by creative professionals involved in the concept, direction, design and production of digital communication.
One of SteelHouse’s Real Time Offers™, featuring several A2 interactive elements – video, custom branding and geo-location technology – took the Gold Award in the Web Element/Onsite Slide-Out category. Additionally, SteelHouse’s “The Way You Shop Can Change the World” retargeting ad which also featured A2 elements, particularly video, scene transitions, and a dynamic product carousel earned an Honorable Mention in the Web Element/Advertising category.
“There’s a reason why our ads have six times higher engagement rates than the industry average,” said Mark Douglas, President and CEO of SteelHouse. “These awards are proof that our A2 ads and Real Time Offers do in fact live up to the visually-stunning quality that marketers want to show off and consumers want to see.”
SteelHouse’s data-driven marketing solutions enable marketers to build, segment, target, and launch multi-channel ad and onsite offer campaigns. By integrating rich media elements into campaigns and launching them into the right sequence of channels at the right time, using one channel to reinforce the other, SteelHouse’s ads yield significantly higher engagement and conversion rates and twice as many click-throughs compared to the industry averages.
The AVA Digital Awards is sponsored and judged by the Association of Marketing and Communication Professionals (AMCP). The international organization consists of several thousand production, marketing, communication, advertising, public relations, and free-lance professionals. AMCP administers recognition programs; provides judges and rewards outstanding achievement and service to the profession.
For more information on SteelHouse’s award-winning products powered by A2, please visit www.steelhouse.com/products.
SteelHouse™ (www.SteelHouse.com), a data-driven marketing technology company, brings innovative advertising solutions to brands, agencies, and eCommerce marketers. The SteelHouse team is comprised of veteran direct marketers and engineers from eHarmony, E*TRADE, Oracle and the Rubicon Project. Together, they’ve built the easiest Cloud-based Marketing Platform – SteelHouse CANVAS – one platform for acquisition and retention, which consistently keeps the same message in front of an audience through display, onsite, and social. SteelHouse reaches more than 170 million consumers a month, across hundreds of the world’s largest brands with its award-winning creative and retargeting technologies. SteelHouse is based in Culver City, California.
# # #