2012 Holiday Marketing Guides Mashup

2012 Holiday Marketing Guides Mashup

How many holiday guides can one industry spin up? Turns out – a lot.

It seems like everyone is publishing a holiday guide this year, so to make it easier for all the busy marketers out there we put together a little holiday guide mashup to help cut through all the clutter.

We clicked, skimmed and compiled some of the coolest stats from these guides and the links to the guides themselves.

In addition, we created our own holiday guide. It’s short, sweet and to the point – packed with tips, trends and campaign recommendations for online marketers.

And if you really don’t care that much about holiday guides… just skip to the bottom of this post to watch a cat getting wrapped up for Christmas.

You’re welcome.


Top 6 Holiday 2012 stats

#1 Did you know that the top 3 holiday offer campaigns use the phrases:

  • free express shipping
  • buy more, save more
  • post holiday sale

Check out tips like these, including the top dates to bring in holiday dollars in this SteelHouse infographic.

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#2 According to eMarketer’s holiday report, online holiday sales are set to account for nearly a quarter of the $224.2 billion in U.S. retail ecommerce sales this year.

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#3 The National Retail Federation (NRF) is projecting holiday sales to rise 4.1% from 2011 to total $586.1 billion this year.

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#4 Shop.org expects online sales this holiday season to increase by 12%, based on data from the U.S. Department of Commerce, the Federal Reserve, the U.S. Census, The Conference Board, and NRF’s calculations. These estimates include personal income and spending, consumer credit, consumer confidence, and previous monthly retail reports.

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#5 Epsilon’s 2012 Holiday Trend Report revealed that in 2011 open rates were highest for email delivered on Tuesdays, and that click rates were highest for emails delivered on Sunday.

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#6 64% of advertisers believe that online video advertising is equally or more effective than TV ads, and beginning this holiday season, 66% of marketers intend to transfer their TV ads to online video advertising.

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Check out the SteelHouse 2012 Holiday Online Marketing Guide to learn about trends and campaign recommendations for this holiday season, or learn how to wrap up your girlfriend’s cat for Christmas so you can give it away.



by Aubrey Beck, Content



image source: www.30daystoclarity.com/