Walk the (Virtual) Floor with Your Shoppers

Walk the (Virtual) Floor with Your Shoppers

Why Traditional Brick-and-Mortar Stores Have Had The Upper Hand Over eTailers

If you’ve ever walked into a Best Buy store, you know there are cameras on you. The people monitoring the cameras keep a close eye for suspicious activity, making sure products don’t get stolen. But, there’s also another reason why someone might be watching you – the sales managers need a way to see where you walk in the store and how you interact with the product displays.

With ‘eye-in-the-sky’ security cameras and in-store sales reps on the floors, retailers are able to watch how their shoppers move through the store physically, observing foot traffic patterns, customer response to product displays, and even log when and where customers are abandoning products after initially deciding to add them to their shopping cart.

Using Behavioral Commerce To Eliminate Your Marketing Blind Spot

Online retailers, on the other hand, are virtually blind when it comes to observing the shopping patterns of their online shoppers. And this makes the task of executing effective marketing strategies more difficult for eCommerce marketers. When you can’t observe your shoppers’ buying behaviors, it makes it difficult to incorporate strategic changes into your marketing campaigns in order to influence those behaviors.

This exact reason is why so many online retailers are choosing to use behavioral commerce technology. They want to have the same advantage as traditional shopkeepers when it comes to understanding exactly who is shopping in their store. Behavioral commerce helps online retailers discover who their shoppers are and what motivates them to buy things. This is invaluable information for those retailers who want to create more personalized shopping experiences for their customers.

Personalizing The Shopping Experience For Your Customers

When retailers can start messaging particular segments of their shoppers based on behavior, they have the opportunity to create unique marketing campaigns that are geared for different shopping personalities.

This customization becomes even more powerful when you have a way to act on the information while people are still shopping. Being quick to move on a marketing strategy can mean the difference between a shopper following through with an online purchase or abandoning a shopping cart.

Real Time Marketing Use Case Examples

A Behavioral Commerce Platform provides a real time marketing solution for retailers who are looking for creative, new ways to influence their customers’ onsite click path behavior.

Imagine if you ran an online sunglasses store and you could create special onsite marketing campaigns based on who was on your site and exactly where they were shopping. With Real Time Offers™ – branded, customizable messaging campaigns that deliver targeted offers to specific shopper segments, while they’re actually on a retailer’s site. You could offer 10% off all aviator style sunglasses to anyone in Phoenix, Arizona who has been to your site three times in the last two weeks.

Or you could offer free shipping to anyone who has added $85 or more to their cart and then abandoned your site before completing their purchase.

Do you have a loyalty program? Let your most loyal customers know about it with a Real Time Offer the next time they visit your site.

Behavioral Commerce has literally given online retailers the opportunity to see into their stores and interact with their customers in real time, just like an in-store associate at your favorite store in the mall who can “walk the floor” with their customers.

by Aubrey Beck & Kristin Tinsley, Content

image sources: allposters.com